Packaging - Cosmetic brand for women

Creative brief

Image Profile

Project manager

Creads

Project type
PACKAGING MULTI
Date
Project launch date

4 Jul 2014 11:16

Participation date

6 Jul 2014 11:16

Voting date

21 Jul 2014 11:16

PROJECT BACKGROUND

Here is the proposed creation of skin packaging for cosmetic Japanese.
The parent company is Peculiar Dug, who have had their logo made by our creative community.
It is to create dressing product packaging Tightning Essence for D-Speace range.

The template is provided in the attached brief.

The application of the product is on the parts of the female body where the skin is most sensitive.
The targets are mainly women aged 30 to 50 years.
The positioning of this product is high end quality

Creation must convey a simple and reassuring image, given the nature of the product.
All questions cane be sent to info@creads.jp

Branding strategy
COMPANY NAME:

Peculiar Dug

COMPANY WEBSITE:

Not yet

PRODUCT TO BE PACKAGED:

The product is intended to be applied to areas of sensitive skin, especially around intimate areas of the female body.

PRODUCT DISTRIBUTION LOCATION:

In international markets, particularly in Asia in Singapore, Shanghai, Hong Kong.

MESSAGE TO BE CONVEYED:

- The well-being of women.
- Protection in delicacy.
- Feeling relaxed at all times.
- Convey a unique and original image, impactful without being flashy.
- Women can quickmy adress their problems without hassle.

Meaning of the name brand product "D-Speace"
"D" (Delicate), "Spe .." (Speed), Peace "Peace"

Creative direction
TYPE OF PACKAGING :

The design will be used for both the product label and for the total packaging around the product.

PREFERRED FORMAT :

- Page 1 of the PDF is the template upon which you can create.
- Page 2 of the PDF is the explanation of the zoning format.

Again, send us your questions if the information is not clear enough.

REQUIRED FORMAT:

No, a template is provided.

PACKAGING ELEMENTS:

- Brand Name: D-Speace
- Product Name: Gasoline Tightning
- The pictogram "Smiley" from the logo Peculiar Dug (PJ)
- A visual triangular element oriented downward

PACKAGING DESIGN GUIDELINES:

- The symbol "smiley" Peculiar Dug bto be designed using pink or yellow or azure.

The brand name D-Speace can be written as follows:
- The D-D Speace is chrome silver.
- Speace is light brown or dark.

These notions of color can be changed if you want to choose another path.
However, the artistic direction must portray the product as a high quality product as well as reflect simplicity.

RECOMMENDED LAYOUT :

View template PJ.

The Japanese text elements should not be changed.
For information already placed on the back of the packaging in the template:
- The product name
- A text of regulations on uses of the product
- Adapting the design adopted in this project.
- The barcode

REQUIREMENTS AND REOMMENDATIONS:

The design must have character. It must also retain the properties of simplicity, trust / security and the image of an upscale brand.
The client has an original idea that you do not have to necessarily follow.

I will expalin below:
The client believes that integrating a triangular symbol pointing downwards can be interesting.
This triangle can be the representation of a woman below, or the application area.
The triangular shape has the virtue of having impact, attract the eye like road signage.
The triangle also gives an image of the womans below, which shows the purpose of the pro
This is an idea of the cient, and not a gguideline. Please feel free to use your own ideas!

Attached you will find other packaging design he likes.

PROHIBITED FEATURES:

Do not write Peculiar Dug.