Naming - Traditional carpentry and painting company

Creative brief

Image Profile

Project manager

Minh Loïc

Project type
NAMING MULTI
Date
Project launch date

2 Feb 2015 12:00

Participation date

4 Feb 2015 12:00

Voting date

14 Feb 2015 12:00

PROJECT BACKGROUND

Hello everyone,

Here is a name creation project for a small painting and carpentry company.
The customer favors names that are relatively subtly reminding on its industry and ideally on his eco - position.
The clear and soft tones are preferred.
Prohibition to offer acronym names without a meaning.

Good luck!

Creads Crew

Branding
NAME OF PARENT ORGANISATION :

No answer

DESCRIBE YOUR COMPANYS MARKET, POSITIONING AND SERVICE :

This is a cottage industry of painting and carpentry purchased by a contractor and relocated to a building on a busy thoroughfare.
The company consist of 4 - 5 painters.
The carpentry also proposes other services : windows installation, chassis, montage of blinds and roofs.
The company position as eco - friendly is reflected directly in the materials it offers and the achievement of its services.

TARGET AUDIENCE :

Individuals, entreprneurs, administrations, pavillons, private houses, rental housing, businesses, trustees

COMPETITORS NAMES :

No answer

TONE OF COMMUNICATION :

Remenber the spirit of the industry and his eco – friendly position.

KEYWORDS ASSOCIATED WITH THE PROJECT :

Quality, professionalism, respect of commitments and environment, good price

Creative direction
LANGUAGE OF THE NAME :

In French

EXAMPLES OF NAMES THAT ARE LIKED :

Some names of popular competitors:
- Lorénov (love and renovates)
- Isorok (insulation + rock)

EXAMPLES OF NAMES THAT ARE NOT LIKED :

No answer

ELEMENTS THAT MUST APPEAR IN THE NAME :

Composition of several words that can evoke the industry or its position.

LIMIT ON THE LENGTH OF THE NAME :

No

AVAILABILITY OF THE REQUESTED DOMAIN NAME :

No

RECOMMENDATIONS AND REQUIREMENTS :

Composition of several words that can evoke the industry or its position.

PROHIBITED FEATURES :

No purely descriptive name, no family – names, no acronym without a sense