Naming - The small savoy

Creative brief

Image Profile

Chef de projet

Nicolas

Project type
NAMING MULTI
Date
Project launch date

12 Feb 2015 12:00

Participation date

14 Feb 2015 12:00

Voting date

24 Feb 2015 12:00

PROJECT BACKGROUND

Hello everyone,

We appel you to be part of a project name creation.
A restaurant located in Le Havre and originally called "Little Savoie" seeks to change the name of its brand.
The public restaurant was created in 1994 and offers friendly local products and Savoyard specialties.
The current name is too traditional, predictable and reduces it to a raclette restaurant.
The new name should be more modern and dynamic !
It can be quite abstract, the customers appreciate names like 404, Coté Alp 'ESENS'ALL.
We search for a name of maximum 2 words which is available on .com

Lots of creativity !

Team Creads

Branding
NAME OF PARENT ORGANISATION :

La Petite Savoie

DESCRIBE YOUR COMPANYS MARKET, POSITIONING AND SERVICE :

The restaurant opened in 1994 in Le Havre. It primarily serves traditional cuisine Savoyard.
Among others:
- Cheese
- Raclette
- Fondue
- Burger
- Fish

TARGET AUDIENCE :

The regional market / Men / Women / Children / Family / Association / Professional diners / Client 18 to 70 years / Accustomed 25 to 40 years

COMPETITORS NAMES :

No answer

TONE OF COMMUNICATION :

The name Petite Savoie does not match the values and the restaurants concept. This is too simplistic, too prohibitive, too predictable, too classic.

KEYWORDS ASSOCIATED WITH THE PROJECT :

Restaurant, friendly, homemade, local, mountain, alps, tasty

Creative direction
LANGUAGE OF THE NAME :

Primarily by Francophones.

EXAMPLES OF NAMES THAT ARE LIKED :

Côté Alp' / SNCF / Le 404 / ESENS'ALL / Le Quinzième

EXAMPLES OF NAMES THAT ARE NOT LIKED :

No answer

ELEMENTS THAT MUST APPEAR IN THE NAME :

No answer

LIMIT ON THE LENGTH OF THE NAME :

Max. 2 words

AVAILABILITY OF THE REQUESTED DOMAIN NAME :

Available in .fr

RECOMMENDATIONS AND REQUIREMENTS :

None

PROHIBITED FEATURES :

None