Naming - Sign of perfumer

Creative brief

Image Profile

Chef de projet

Creads

Project type
NAMING MULTI
Date
Project launch date

6 May 2015 18:00

Participation date

8 May 2015 18:00

Voting date

15 May 2015 18:00

PROJECT BACKGROUND

Hello everyone,

A perfumer is seeking for a name.
This perfumery consist of 80 perfumes who are covering all needs.
It’ s a French Perfumer.

The targets are women between18 – 40, the generation Y. But also of the generation above thus the name should be timeless. The name we are searching for should be impressive, short , you should add ‘Perfume’ or ‘ Paris’ like NAME perfume.
The brands values are chic, pretty and feminine. It is not required to create a relationship with the perfume and it should have 2 syllables max.
The customer appreciates names like Zara, Maje, Sandro. It should be inter - national!

Good luck everybody 

Branding
NAME OF PARENT ORGANISATION :

DESCRIBE YOUR COMPANYS MARKET, POSITIONING AND SERVICE :

This perfumery consist of 80 perfumes who are covering all needs.
It’ s a French Perfumer.

TARGET AUDIENCE :

Main target women 18-40. Women of generation Y and the generations above.

COMPETITORS NAMES :

TONE OF COMMUNICATION :

The word should be pretty, a bit feminine (the Aquara type ...)Besides it should raise your self-esteem and grade you up. It should be timeless but not too young or trendy.

KEYWORDS ASSOCIATED WITH THE PROJECT :

Authentic, french perfume, custom

Creative direction
LANGUAGE OF THE NAME :

Europe & USA...

EXAMPLES OF NAMES THAT ARE LIKED :

Zara, Maje, Sandro

EXAMPLES OF NAMES THAT ARE NOT LIKED :

ELEMENTS THAT MUST APPEAR IN THE NAME :

LIMIT ON THE LENGTH OF THE NAME :

2 syllables max.

AVAILABILITY OF THE REQUESTED DOMAIN NAME :

No

RECOMMENDATIONS AND REQUIREMENTS :

Find a name impressive and short. you should add ‘Perfume’ or ‘ Paris’ like NAME perfume.

PROHIBITED FEATURES :