We are asking you to come up with a name for a self storage company. This is to cater to people who can not afford to store their belongings elsewhere. Most companies pose some practical and financial disadvantages, however, those problem has been overcome by this company. The customer will be able to send their items through delivery boxes, and also they will be connected to their storage via a mobile app specially catered to them and their different needs.
The target audience are young people from Paris, however this is not the only audience they are targetting, anyone is welcome to use the servise.
The name you come up with should be understandable in English and French and the company name should evove a serious concept.
An innovative service "self-storage" for Parisians to store outside the home most of their business, without moving, using their smartphone.
Indeed, the new service offers the people of Paris / suburbs can store their seasonal business (sweaters, coats, boots, bags, sales of winter sports and summer, small objects and personal papers) outside the home whilst NOT MOVING them by using their smartphone.
Target: Parisians CSP + (frames, liberal and independent professions). Two thirds of the target are a priori women, so it is a rather feminine target. Relatively few students for a budget issue (presumably 3-4 cases per month on average so from 21 € and 28 € per month budget). Mainly single women, young couples and married couples. The age of the target is not critical because the target is rather 25-45.
A mature and serious tone in the name must be used.
3 value propositions that define the service are:
1) The pleasure of finally living without clutter at home
2) Avoid the stress of storage away from home
3) No regrets. Need to separate business which you are attached
In French and English because we have branches based in Paris and London.
No names should be formed with "box in it"
Use your imagination. However do not go too overboard. The name must not include the word "box".
You are free to choose.
Two or three syllables.
Availability for FR and co.uk must be available.
The name must be optimized for search via google (no generic term that brings up a list that has nothing to do with the service) engine type. The name must be optimized for the virality of social networks.
The name must not resemble what happens on the "self storage" market (Mobilbox, homebox, one more room). In particular, I do not want a name that uses "box"