Naming - Self storage company

Creative brief

Image Profile

Project manager

Laurie

Project type
NAMING MULTI
Date
Project launch date

3 Jul 2014 10:00

Participation date

5 Jul 2014 10:00

Voting date

12 Jul 2014 10:00

PROJECT BACKGROUND

We are asking you to come up with a name for a self storage company. This is to cater to people who can not afford to store their belongings elsewhere. Most companies pose some practical and financial disadvantages, however, those problem has been overcome by this company. The customer will be able to send their items through delivery boxes, and also they will be connected to their storage via a mobile app specially catered to them and their different needs.

The target audience are young people from Paris, however this is not the only audience they are targetting, anyone is welcome to use the servise.

The name you come up with should be understandable in English and French and the company name should evove a serious concept.

Good luck!

Branding
CLIENT'S NAME FOR THE BUSINESS :

An innovative service "self-storage" for Parisians to store outside the home most of their business, without moving, using their smartphone.

NAME OF PARENT ORGANISATION :

None

DESCRIBE YOUR COMPANYS MARKET, POSITIONING AND SERVICE :

Indeed, the new service offers the people of Paris / suburbs can store their seasonal business (sweaters, coats, boots, bags, sales of winter sports and summer, small objects and personal papers) outside the home whilst NOT MOVING them by using their smartphone.

TARGET AUDIENCE :

Target: Parisians CSP + (frames, liberal and independent professions). Two thirds of the target are a priori women, so it is a rather feminine target. Relatively few students for a budget issue (presumably 3-4 cases per month on average so from 21 € and 28 € per month budget). Mainly single women, young couples and married couples. The age of the target is not critical because the target is rather 25-45.

COMPETITORS NAMES :

None.

TONE OF COMMUNICATION :

A mature and serious tone in the name must be used.

KEYWORDS ASSOCIATED WITH THE PROJECT :

3 value propositions that define the service are:

1) The pleasure of finally living without clutter at home
2) Avoid the stress of storage away from home
3) No regrets. Need to separate business which you are attached

Creative direction
LANGUAGE OF THE NAME :

In French and English because we have branches based in Paris and London.

EXAMPLES OF NAMES THAT ARE LIKED :

No names should be formed with "box in it"

EXAMPLES OF NAMES THAT ARE NOT LIKED :

None

ELEMENTS THAT MUST APPEAR IN THE NAME :

Use your imagination. However do not go too overboard. The name must not include the word "box".

ELEMENTS THAT MUST APPEAR IN THE NAME :

You are free to choose.

LIMIT ON THE LENGTH OF THE NAME :

Two or three syllables.

AVAILABILITY OF THE REQUESTED DOMAIN NAME :

Availability for FR and co.uk must be available.

RECOMMENDATIONS AND REQUIREMENTS :

The name must be optimized for search via google (no generic term that brings up a list that has nothing to do with the service) engine type. The name must be optimized for the virality of social networks.

PROHIBITED FEATURES :

The name must not resemble what happens on the "self storage" market (Mobilbox, homebox, one more room). In particular, I do not want a name that uses "box"

Attached documents