Naming - Naming conception for professional blog platform

Creative brief

Image Profile

Chef de projet

Alexandre

Project type
NAMING MULTI
Date
Project launch date

24 Jul 2012 07:06

Participation date

24 Jul 2012 07:06

Voting date

29 Jul 2012 07:06

PROJECT BACKGROUND

We are asking you to create a new name for our enterprise that develops global solutions for control, development and optimization for the interaction of enterprises with their internal and external public.

Informations générales
COMPANY NAME (IF EXISTING) :

blogSpirit

SHORT CONTEST DESCRIPTION (2-3 LINES)

We are asking you to create a new name for our enterprise that develops global solutions for control, development and optimization for the interaction of enterprises with their internal and external public.

Advertiser
WHO ARE YOU ? (EX : A COMPANY REPRESENTATIVE, IN CHARGE OF AN ASSOCIATION, AN INDIVIDUAL, ETC...)

The company has been in existance for 8 years and we are the industry leader in community platform solutions for enterprises.

ORGANISATION NAME :

WEBSITE :

www.blogspirit.com

HISTORY, KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS :

Number of public followers: >500,000
Number of countries we cover: +30
Number of BtoB references: +100
Number of community projects realised: 250
Number of partners that trust our services: +20

Objectives
WHAT SHALL BE NAMED? (A COMPANY / A PRODUCT / A SERVICE / A PERSON / AN ANIMAL / AN ORGANISATION / AN EVENT…)

Presently, the name of the brand does not correspond with the services it offers. We need a name that shows our two main services offered:
blogSpirit: Name of the actual enterprise and online service of professional blogs
talkSpirit: Line of community services and discussion platform for web users

DESCRIPTION :

WHICH MESSAGE WOULD YOU LIKE TO CONVEY THROUGH THIS NAME ? WHICH TONE SHALL BE USED (HUMOR / LEADERSHIP / PROFESSIONNAL …) ?

For the creation of a new name:
- We do not have any particular constraints for the name. It should be easy to pronounce in English, but keep in mind that the company is geared toward the international as well.
- The name should not hold a double meaning in another language
- The name should not be extremely long
- We do not want to give you examples of names that we like because we want to let your creativity run wild.

Nme must reflect the following values: confidance, credibility, proximity, humility, responsability.
The name must reflect a solution that is open, intuitive, adaptable, simple, clear, personable, engages dialogue between parties.

Support
DO YOU ALREADY HAVE SOME NAME IDEAS? WHAT KIND OF NAMES DO YOU LIKE? (YOU CAN QUOTE ONE OF YOUR COMPETITOR NAME).

We do not want to give you examples of names that we like because we would like your imaginations to run wild.

WHICH DETAILS SHOULD BE VISIBLE IN THE NAME (LETTERS / INITIALS ...) ?

IS THERE ANY RESTRICTION REGARDING THE SIZE ? CAN IT BE A COMPOUND NAME ?

Should not be as long as a sentence.

IS THERE ANY RESTRICTION REGARDING THE DOMAIN NAME ? (DOMAIN NAME AVAILIBILITY : .COM / .ORG / .US ...)

WHICH DETAILS SHALL NOT APPEAR IN THE NAME ? (WORD TO AVOID ) ?

Domain name: .fr or .com

GENERAL ADVICE :