Naming - New name for the certified professional business coaching

Creative brief

Image Profile

Chef de projet

Alexandre

Project type
NAMING MULTI
Date
Project launch date

19 Sep 2012 05:59

Participation date

19 Sep 2012 05:59

Voting date

27 Sep 2012 05:59

PROJECT BACKGROUND

We are looking for a new name for the certified professional coaching business, targeting issues related to human within the company. Coaching aims to develop people potential in firms.
The name must be reassuring, connote optimization and confidence, must inspire mutual commitment, partnership, success and independence.
Key points: We are open to any kind of proposals as long as the name reflects the coaching activity, whose aim is making the coachee self-optimizing its potential.

Informations générales
COMPANY NAME (IF EXISTING) :

SHORT CONTEST DESCRIPTION (2-3 LINES)

We are looking for a new name for the certified professional coaching business, targeting issues related to human within the company. Coaching aims to develop people potential in firms.
The name must be reassuring, connote optimization and confidence, must inspire mutual commitment, partnership, success and independence.
Key points: We are open to any kind of proposals as long as the name reflects the coaching activity, whose aim is making the coachee self-optimizing its potential.

Advertiser
WHO ARE YOU ? (EX : A COMPANY REPRESENTATIVE, IN CHARGE OF AN ASSOCIATION, AN INDIVIDUAL, ETC...)

Coaching: individually or collectively approach, with defined process and tools.
Coaching combines technical skills “know how” (tools, questioning) and human skills, “know be” (respect, listening, caring, neutrality).
It develops self-esteem, self-confidence, self-making. Rather than advice or solutions, our coaching is a matter of listening and especially support the coachee to maximize its potential.

ORGANISATION NAME :

WEBSITE :

HISTORY, KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS :

Private Coaching :
If humans are in good conditions, living in an environment allowing their self-development, with good relationship between others, then they will give their best and the company results will be optimized

Team Coaching: unite a team around a project from the beginning to the achievement.

Objectives
WHAT SHALL BE NAMED? (A COMPANY / A PRODUCT / A SERVICE / A PERSON / AN ANIMAL / AN ORGANISATION / AN EVENT…)

A professional coaching service company with further diversification.
We are open to any types of proposals. The name will also be used to expand the activity to consulting, training and various partnerships.
Therefore, we do not want the word “coaching” in our name, as it is to restrictive.

DESCRIPTION :

Company (executives, managers, teams), entrepreneurs and future entrepreneurs, or particular professional problems.

WHICH MESSAGE WOULD YOU LIKE TO CONVEY THROUGH THIS NAME ? WHICH TONE SHALL BE USED (HUMOR / LEADERSHIP / PROFESSIONNAL …) ?

Partnership success, mutual commitment, development, optimization, trust, confidentiality, ethics, empathy, autonomie, processes, tools.

Reassuring and professional, strong and unique relationship but not empathy.
The coach is 100% involved in the relationship with its coachee.
Not humoristic tone. We need a professional brand image.

Support
DO YOU ALREADY HAVE SOME NAME IDEAS? WHAT KIND OF NAMES DO YOU LIKE? (YOU CAN QUOTE ONE OF YOUR COMPETITOR NAME).

Equinox: mathematical connotations, Cartesian, is reassuring.
Actisphere - Altea - Ariatis - Excelsys - Powerance - Ellipsis: implies the solution and support.

WHICH DETAILS SHOULD BE VISIBLE IN THE NAME (LETTERS / INITIALS ...) ?

Anagram: easily pronounceable, pleasing to the ear.
We are open to your suggestions. The word coaching is prohibited.

IS THERE ANY RESTRICTION REGARDING THE SIZE ? CAN IT BE A COMPOUND NAME ?

Max of 3 syllables.
The name can be an original creation composed by several words.

IS THERE ANY RESTRICTION REGARDING THE DOMAIN NAME ? (DOMAIN NAME AVAILIBILITY : .COM / .ORG / .US ...)

The domain name must be available. Com and. Fr

WHICH DETAILS SHALL NOT APPEAR IN THE NAME ? (WORD TO AVOID ) ?

The name should be easily pronounceable in English and French, and must remain accessible and understandable in both languages. No references to psychologists or to spiritual connotations.
No creepy concept.

GENERAL ADVICE :

Thanks for giving us proposals!