Naming - Name brainstorming for a e-commerce website for charity

Creative brief

Image Profile

Chef de projet

Alexandre

Project type
NAMING MULTI
Date
Project launch date

21 Nov 2012 06:28

Participation date

21 Nov 2012 06:28

Voting date

30 Nov 2012 06:28

PROJECT BACKGROUND

The naming you will have to find is for an e-commerce website for discounted luxury goods. Part of the benefits made by the sales will be credited to charity associations. This concept allows indirectly purchaser to give money to charity.

Please respect the following points :
- The name should reflect the client activity
- The name should be understandable by English speakers
- The name should be short, dynamic, one or two words maximum
- Has to be available in .fr and .com
- Key notions : charity, share, luxury, fashionable
- No name with : charity

Informations générales
COMPANY NAME (IF EXISTING) :

Charity deal

SHORT CONTEST DESCRIPTION (2-3 LINES)

The naming you will have to find is for an e-commerce website for discounted luxury goods. Part of the benefits made by the sales will be credited to charity associations. This concept allows indirectly purchaser to give money to charity.

Please respect the following points :
- The name should reflect the client activity
- The name should be understandable by English speakers
- The name should be short, dynamic, one or two words maximum
- Has to be available in .fr and .com
- Key notions : charity, share, luxury, fashionable
- No name with : charity

Advertiser
WHO ARE YOU ? (EX : A COMPANY REPRESENTATIVE, IN CHARGE OF AN ASSOCIATION, AN INDIVIDUAL, ETC...)

ORGANISATION NAME :

WEBSITE :

HISTORY, KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS :

Every day during a limited time period, starts a sale on the website to purchase luxury goods and services at discounted prices.
Part of the revenues generated is given to charity and purchasers can add additional money to charity.

The previous name was : Chartity deal.

It was easy to understand but the contrast between the to words "Charity" and "deal" was to high for our audience. Moreover, "deal" suggests low quality and

Objectives
WHAT SHALL BE NAMED? (A COMPANY / A PRODUCT / A SERVICE / A PERSON / AN ANIMAL / AN ORGANISATION / AN EVENT…)

A website

DESCRIPTION :

WHICH MESSAGE WOULD YOU LIKE TO CONVEY THROUGH THIS NAME ? WHICH TONE SHALL BE USED (HUMOR / LEADERSHIP / PROFESSIONNAL …) ?

Support
DO YOU ALREADY HAVE SOME NAME IDEAS? WHAT KIND OF NAMES DO YOU LIKE? (YOU CAN QUOTE ONE OF YOUR COMPETITOR NAME).

"Merci" shop in Paris is a good name

WHICH DETAILS SHOULD BE VISIBLE IN THE NAME (LETTERS / INITIALS ...) ?

The name should be easy to understand and memorize

IS THERE ANY RESTRICTION REGARDING THE SIZE ? CAN IT BE A COMPOUND NAME ?

The name should be composed by 2 words maximum

IS THERE ANY RESTRICTION REGARDING THE DOMAIN NAME ? (DOMAIN NAME AVAILIBILITY : .COM / .ORG / .US ...)

Available in .fr and .com

WHICH DETAILS SHALL NOT APPEAR IN THE NAME ? (WORD TO AVOID ) ?

The word Charity is banned

GENERAL ADVICE :