Naming - Luggage for extreme sport

Creative brief

Image Profile

Chef de projet

Nicolas

Project type
NAMING MULTI
Date
Project launch date

14 Apr 2015 14:04

Participation date

16 Apr 2015 14:04

Voting date

26 Apr 2015 14:04

PROJECT BACKGROUND

Hello everyone,

A brand for luggage for winter sports (windsurfing / surfing / kite surfing), is seeking for a name.
The brand target is CSP + who can afford to practice this kind of sport. A clientele that is around 40 and sporty.
This Brand may also apply to the general public looking for a usable luggage for sports and for quality. This brand is available international.
The brand aims to position itself on a high-end market.

The name is synonym with words like serious, quality, time and timelessness.
It should’ t sound too technical or have too close relation to the sport (extreme sport ...)

The name should be simple, identifiable, short, vibrant with a cool sound.
Wordplays are forbidden and it should sound rather sound cold like Anglo-Saxon or northern countries.
The customer appreciates names like NIKE, DAKINE.
However, he doesn‘t like the names like Wanadoo, kangoo, mystic.
He doesn’t like MYSTIC (on-IC) or Prolimit because they are too long.

Good creativity!

Branding
NAME OF PARENT ORGANISATION :

SIDE ON

DESCRIBE YOUR COMPANYS MARKET, POSITIONING AND SERVICE :

The brand name is for luggage of extreme sport such as windsurfing / surfing / kite.
The brand targets are CSP + who can afford to practice this kind of sport. A clientele who is in there 40 s and sporty.The positioning is relatively upscale.

TARGET AUDIENCE :

The targets are mainly upper middle class man of forty years. However, the name should also be able to reach the general public. It should be also international

COMPETITORS NAMES :

TONE OF COMMUNICATION :

The tone should be simple, the name should be easy and identifiable

KEYWORDS ASSOCIATED WITH THE PROJECT :

Sport, reliability, quality

Creative direction
LANGUAGE OF THE NAME :

The name can be an English or Latin. It should be international

EXAMPLES OF NAMES THAT ARE LIKED :

NIKE, DAKINE because they are short, powerful and timeless.

EXAMPLES OF NAMES THAT ARE NOT LIKED :

ELEMENTS THAT MUST APPEAR IN THE NAME :

LIMIT ON THE LENGTH OF THE NAME :

2 or 3 syllables max because the brand can be embroidered.

AVAILABILITY OF THE REQUESTED DOMAIN NAME :

No

RECOMMENDATIONS AND REQUIREMENTS :

Possible brand launch in Europe

PROHIBITED FEATURES :

Wordplays are forbidden and it should sound rather sound cold like Anglo-Saxon or northern countries.