Naming - Laboratory chemical alalysis

Creative brief

Image Profile

Chef de projet

Creads

Project type
NAMING MULTI
Date
Project launch date

25 Mar 2015 10:30

Participation date

27 Mar 2015 10:30

Voting date

3 Apr 2015 10:30

PROJECT BACKGROUND

Hello everyone,

A Microbiological and chemical analysis laboratory is seraching for a name.

The laboratory expertise is in the fields of organic chemistry, inorganic chemistry and microbiology.

The targets are industry professionals, pharmaceutics and environment (drinking water and soil pollution).

The name should evoke trust, confidence, strength, accuracy and reliability according to results of analyses.
The name should be preferable in one word whether in English or French.

The root of the name "Rufer" can be used
It should be available in .ch / .com
It’s forbidden to use words like Easy ... Analytical ... too obvious!

If the project would be a car ... the name will be Land Rover luxury SUV!

Good luck for you all!

Branding
NAME OF PARENT ORGANISATION :

Rufer

DESCRIBE YOUR COMPANYS MARKET, POSITIONING AND SERVICE :

Analysis laboratory:
- Organic chemistry (carbon chemistry analyzes: hydrocarbon, oils and fat which is derived from oil)
- Inorganic Chemistry (all other elements of the periodic table analysis: purity alloys, drinking water and polluted water, polluted land, trace elements of drugs)
- Microbiology (bacteria and germs in drinking water, on the surfaces of operating theaters)

TARGET AUDIENCE :

For industry (cement, waste treatment, watchmaking) For the pharmaceutical (drugs, dentures, implants) The environment (drinking water, soil contamination)

COMPETITORS NAMES :

TONE OF COMMUNICATION :

For a complete confidence
Robustness, precision and reliability

KEYWORDS ASSOCIATED WITH THE PROJECT :

Reliable,trust, effective, fast, independent, impartial, neutral, precision, dynamic, multipurpose, performance

Creative direction
LANGUAGE OF THE NAME :

French or English

EXAMPLES OF NAMES THAT ARE LIKED :

If my project would be a car ... it would be a Land Rover luxury SUV!

EXAMPLES OF NAMES THAT ARE NOT LIKED :

ELEMENTS THAT MUST APPEAR IN THE NAME :

LIMIT ON THE LENGTH OF THE NAME :

Preferred in one word

AVAILABILITY OF THE REQUESTED DOMAIN NAME :

.ch / .com

RECOMMENDATIONS AND REQUIREMENTS :

Roots of "Rufer" can be used

PROHIBITED FEATURES :

Easy ... Analytical ...