Naming - Creation of name for baby company

Creative brief

Image Profile

Chef de projet

Alexandre

Project type
NAMING MULTI
Date
Project launch date

3 May 2012 05:29

Participation date

3 May 2012 05:29

Voting date

10 May 2012 05:29

PROJECT BACKGROUND

We would like the name to be abstract and not at all specific. It can be in English. Maximum 2 words please.

Informations générales
COMPANY NAME (IF EXISTING) :

Branch of Happy Baby

SHORT CONTEST DESCRIPTION (2-3 LINES)

We would like the name to be abstract and not at all specific. It can be in English. Maximum 2 words please.

Advertiser
WHO ARE YOU ? (EX : A COMPANY REPRESENTATIVE, IN CHARGE OF AN ASSOCIATION, AN INDIVIDUAL, ETC...)

Espace bébés SA. We are composed of 60 personnel, and were founded in 1993.

ORGANISATION NAME :

WEBSITE :

www.happybaby.de

HISTORY, KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS :

We sell an array of baby products such as toys, buggy`s, literature, couches for children, stuffed toys.

Objectives
WHAT SHALL BE NAMED? (A COMPANY / A PRODUCT / A SERVICE / A PERSON / AN ANIMAL / AN ORGANISATION / AN EVENT…)

The name should not be too child-like or infantile. You must not use the word baby.

Has to be easily pronounceable and easy to memorize.

DESCRIPTION :

WHICH MESSAGE WOULD YOU LIKE TO CONVEY THROUGH THIS NAME ? WHICH TONE SHALL BE USED (HUMOR / LEADERSHIP / PROFESSIONNAL …) ?

Support
DO YOU ALREADY HAVE SOME NAME IDEAS? WHAT KIND OF NAMES DO YOU LIKE? (YOU CAN QUOTE ONE OF YOUR COMPETITOR NAME).

Boikido, Yokido, Dorel, Red Castle, Quinny ...

WHICH DETAILS SHOULD BE VISIBLE IN THE NAME (LETTERS / INITIALS ...) ?

RAS.

IS THERE ANY RESTRICTION REGARDING THE SIZE ? CAN IT BE A COMPOUND NAME ?

Maximum of 2 words.

IS THERE ANY RESTRICTION REGARDING THE DOMAIN NAME ? (DOMAIN NAME AVAILIBILITY : .COM / .ORG / .US ...)

.com and .fr which will allow the website to be appealing for every customer in any country.

WHICH DETAILS SHALL NOT APPEAR IN THE NAME ? (WORD TO AVOID ) ?

Can be in French or English, but do not use the words bébé or baby.

GENERAL ADVICE :