Naming - Company of audiovisual production

Creative brief

Image Profile

Chef de projet

Creads

Project type
NAMING MULTI
Date
Project launch date

25 Aug 2015 11:00

Participation date

27 Aug 2015 11:00

Voting date

3 Sep 2015 11:00

PROJECT BACKGROUND

Hello everyone,

An audiovisual company is searching for a name (Movies, Commercials, TV...)

The targets are:

-The audience
-The different protagonists of the movie industry
-Talents with whom we want to work with
- Any kind of company

It should be serious without sounding pompous. We want to show that we are trustworthy partners but we also want to show our creative side, our free spirit, fresh and independant.

Good luck !

Branding
NAME OF PARENT ORGANISATION :

DESCRIBE YOUR COMPANYS MARKET, POSITIONING AND SERVICE :

The Audiovisual Production (Movies, Commercials, TV, New Medias)
While staying loyal to the classic heritage of Cinema, we want to integrate new technologies and new media in our productions.

TARGET AUDIENCE :

The targets of our two main activities: Movie Production The audience The different protagonists of the movie industry (Coproducers, Public institutions, Sofica...) Talents with whom we want to work with Commercial and Corporate Films Any kind of company (we have the ambition to work with blue chips companies, as we already did: Evian, Vinci, Edenred, Repetto)

COMPETITORS NAMES :

TONE OF COMMUNICATION :

We would rather have a serious tone without sounding pompous. In one hand we want to show that we are trustworthy partners, and in the other hand, we want to show our creative side, our free spirit, fresh and independant.

KEYWORDS ASSOCIATED WITH THE PROJECT :

Curious / Free / Friendship / Open Minded / Legacy / Independance / Cinema / Innovation / Culture / Integrity / Ambition / Passion

Creative direction
LANGUAGE OF THE NAME :

We want a name that can be pronounced by french and non french people.

EXAMPLES OF NAMES THAT ARE LIKED :

A Band APart ( in reference to a Jean-Luc Godard’s film, freedom, friendship, independence) / Pixar (combination of technology and Art) / Dreamworks (a balance between dream and reality) / Persol (nice tone) / Dyson (nice tone) / Shiva (smart and clever, goddess with 8 arms for a home cleaning company) / Twitter (smart because it’s the short yell of a bird)

EXAMPLES OF NAMES THAT ARE NOT LIKED :

See pictures attached “Le Curieux”

ELEMENTS THAT MUST APPEAR IN THE NAME :

LIMIT ON THE LENGTH OF THE NAME :

3 syllables max

AVAILABILITY OF THE REQUESTED DOMAIN NAME :

.com would be the best but .fr is OK.

RECOMMENDATIONS AND REQUIREMENTS :

PROHIBITED FEATURES :

Attached documents