Naming - Branding for a freelance software

Creative brief

Image Profile

Project manager

Creads

Project type
NAMING MULTI
Date
Project launch date

16 Jun 2015 17:00

Participation date

18 Jun 2015 17:00

Voting date

25 Jun 2015 17:00

PROJECT BACKGROUND

Hello to everyone,

Today we propose you a branding creation for a Software Engineer and Consultant who has worked as a Freelance forthe last year and a half.
He works with big companies such as financial services firms, heavy equipment manufactures but also with NGO.

The goal of this branding is to “produce emotion and spur action” in potential clients, as well as to encourage existing clients to share their website/ media with their contacts. He would like to find a name/ image that is professional enough for a corporation like Bloomberg to takes him and his job seriously , but friendly and approachable enough for a small non-profit in upstate New York to trust and feel comfortable working with him.


Good luck!

Branding
NAME OF PARENT ORGANISATION :

N/A

DESCRIBE YOUR COMPANYS MARKET, POSITIONING AND SERVICE :

I have worked as a Freelance Software Engineer and Consultant for the last year and a half. A significant number of my clients are in the NGO (non-profit) space. I specialize in Ruby on Rails and Javascript applications . I've done work for financial services firms, family foster agencies, heavy equipment manufactures, PR Agencies and startups, and may soon be working with a research group at a prominent university.

My goal with this branding is to “produce emotion and spur action” in potential clients, as well as to encourage existing clients to share our website/ media with their contacts. I would like to find a name/ image that is professional enough for a corporation like Bloomberg to take me seriously, but friendly and approachable enough for a small non-profit in upstate New York to trust and feel comfortable working with me.

Many similar corporations use a suffix like firm, labs, or creative -- which I am open to.

NOTABLE CLIENTS (note: I have not necessarily built the websites listed here, but rather built some piece of software for these clients):
-AbilityList.org (https://abilitylist.org)
-Soilmec North America (http://soilmecna.com)
-[Research Team at] Columbia University (http://www.columbia.edu/)
-Family Foster Agencies

TARGET AUDIENCE :

My clients are generally small-medium sized start-ups, firms or non-profit organizations.

COMPETITORS NAMES :

Pivotal Labs (http://pivotallabs.com/), Surge (http://www.surgeforward.com/), Maker Studios (http://www.makerstudios.com/tech),

TONE OF COMMUNICATION :

Personable and friendly, accessible to all, calm and reassuring .

KEYWORDS ASSOCIATED WITH THE PROJECT :

respectable, open, warm

Creative direction
LANGUAGE OF THE NAME :

English

EXAMPLES OF NAMES THAT ARE LIKED :

Verizon Wireless -- sounds like Horizon, gives image of reliability. Is memorable. Explains what the company does in the name.
Starbucks Coffee -- Is memorable. Easy to pronounce. Explains what the company does in the name.
Pivotal Labs -- Name suggests that it is a studio of sorts from where exciting new things might emerge.
Nike -- the greek goddess of victory, perfect for an athletic equipment manufacturer

EXAMPLES OF NAMES THAT ARE NOT LIKED :

Twilio -- don't know the correct pronunciation from how it is written
Capgemini -- hard to pronounce
Booz Allen Hamilton -- This sounds like a law firm -- no mention of technology
SAP Services -- Initials
Infosys Consulting Inc. -- reminds of Initech from the movie office space. I imagine it would be boring and possibly frustrating.

ELEMENTS THAT MUST APPEAR IN THE NAME :

No restrictions

LIMIT ON THE LENGTH OF THE NAME :

two words or less

AVAILABILITY OF THE REQUESTED DOMAIN NAME :

Should not be dependent on domain name.

RECOMMENDATIONS AND REQUIREMENTS :

Of all existing companies I've considered, Pivotal Labs is my favorite.

PROHIBITED FEATURES :

Abbreviations, Initials, "Services," "Solutions,"