Hello to everyone,
Today we propose you a branding creation for a Software Engineer and Consultant who has worked as a Freelance forthe last year and a half.
He works with big companies such as financial services firms, heavy equipment manufactures but also with NGO.
The goal of this branding is to “produce emotion and spur action” in potential clients, as well as to encourage existing clients to share their website/ media with their contacts. He would like to find a name/ image that is professional enough for a corporation like Bloomberg to takes him and his job seriously , but friendly and approachable enough for a small non-profit in upstate New York to trust and feel comfortable working with him.
My goal with this branding is to “produce emotion and spur action” in potential clients, as well as to encourage existing clients to share our website/ media with their contacts. I would like to find a name/ image that is professional enough for a corporation like Bloomberg to take me seriously, but friendly and approachable enough for a small non-profit in upstate New York to trust and feel comfortable working with me.
Many similar corporations use a suffix like firm, labs, or creative -- which I am open to.
NOTABLE CLIENTS (note: I have not necessarily built the websites listed here, but rather built some piece of software for these clients):
-Soilmec North America (http://soilmecna.com)
-[Research Team at] Columbia University (http://www.columbia.edu/)
-Family Foster Agencies
My clients are generally small-medium sized start-ups, firms or non-profit organizations.
Pivotal Labs (http://pivotallabs.com/), Surge (http://www.surgeforward.com/), Maker Studios (http://www.makerstudios.com/tech),
Personable and friendly, accessible to all, calm and reassuring .
respectable, open, warm
Verizon Wireless -- sounds like Horizon, gives image of reliability. Is memorable. Explains what the company does in the name.
Starbucks Coffee -- Is memorable. Easy to pronounce. Explains what the company does in the name.
Pivotal Labs -- Name suggests that it is a studio of sorts from where exciting new things might emerge.
Nike -- the greek goddess of victory, perfect for an athletic equipment manufacturer
Twilio -- don't know the correct pronunciation from how it is written
Capgemini -- hard to pronounce
Booz Allen Hamilton -- This sounds like a law firm -- no mention of technology
SAP Services -- Initials
Infosys Consulting Inc. -- reminds of Initech from the movie office space. I imagine it would be boring and possibly frustrating.
two words or less
Should not be dependent on domain name.
Of all existing companies I've considered, Pivotal Labs is my favorite.
Abbreviations, Initials, "Services," "Solutions,"