Naming - Name for a carwash company

Creative brief

Image Profile

Chef de projet

Alexandre

Project type
NAMING MULTI
Date
Project launch date

24 Sep 2012 06:18

Participation date

24 Sep 2012 06:18

Voting date

1 Oct 2012 06:18

PROJECT BACKGROUND

We are looking for a name for our carwash brand.

Informations générales
COMPANY NAME (IF EXISTING) :

SARL Mermoz Lavage

SHORT CONTEST DESCRIPTION (2-3 LINES)

We are looking for a name for our carwash brand.

Advertiser
WHO ARE YOU ? (EX : A COMPANY REPRESENTATIVE, IN CHARGE OF AN ASSOCIATION, AN INDIVIDUAL, ETC...)

Company's owner

ORGANISATION NAME :

WEBSITE :

None

HISTORY, KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS :

Our company was established 10 years ago.


We use washing products made with seaweeds base.
Our supplier is the leader in the market.
For your information :
Car wash station are environment friendly. It allows a careful monitoring of water consumption, waste management, water recycling, etc.
Our car wash are equipped with fully-automatic brush, high pressure jet washing, and cash/card operating devices.

Objectives
WHAT SHALL BE NAMED? (A COMPANY / A PRODUCT / A SERVICE / A PERSON / AN ANIMAL / AN ORGANISATION / AN EVENT…)

We are looking for a name for our carwash brand.

DESCRIPTION :

Customer base :
- Men 70%
- From 14 yo to 80 yo

WHICH MESSAGE WOULD YOU LIKE TO CONVEY THROUGH THIS NAME ? WHICH TONE SHALL BE USED (HUMOR / LEADERSHIP / PROFESSIONNAL …) ?

We need a name easily printable in mind with a O or A, 3 to 4 syllables maximum. A name with professional, serious an quality image.
The colors we will use to renovate our stations are :
White / Gray / steel blue / shiny silver / mat blue.

Support
DO YOU ALREADY HAVE SOME NAME IDEAS? WHAT KIND OF NAMES DO YOU LIKE? (YOU CAN QUOTE ONE OF YOUR COMPETITOR NAME).

We like those names : Laveo, Lavcar, Slimo, Sineo, Flowey
Names we don't like : Flot Clair, Eurowash, Label’Bulle, Bull’Top, EasyWash

WHICH DETAILS SHOULD BE VISIBLE IN THE NAME (LETTERS / INITIALS ...) ?

IS THERE ANY RESTRICTION REGARDING THE SIZE ? CAN IT BE A COMPOUND NAME ?

3 to 4 syllables

IS THERE ANY RESTRICTION REGARDING THE DOMAIN NAME ? (DOMAIN NAME AVAILIBILITY : .COM / .ORG / .US ...)

The more possible

WHICH DETAILS SHALL NOT APPEAR IN THE NAME ? (WORD TO AVOID ) ?

GENERAL ADVICE :