Naming - Naming for a swiss audio visual production company

Creative brief

Image Profile

Chef de projet

Alexandre

Project type
NAMING MULTI
Date
Project launch date

22 Oct 2012 06:26

Participation date

22 Oct 2012 06:26

Voting date

29 Oct 2012 05:26

PROJECT BACKGROUND

the client is a new audio visual production company based in Switzerland.
Their slogan : Vidéo efficace (efficient video)
Their business image/promise : "make reality look more beautiful"

What they need :
- An international name
- free in .cg, .com, .tv and .fr
- No name with direct link to the "web"

Ideas :
- Work around the promise of making the reality look more beautiful
- Work on "video" and "efficient"

Informations générales
COMPANY NAME (IF EXISTING) :

Vidéo efficace

SHORT CONTEST DESCRIPTION (2-3 LINES)

the client is a new audio visual production company based in Switzerland.
Their slogan : Vidéo efficace (efficient video)
Their business image/promise : "make reality look more beautiful"

What they need :
- An international name
- free in .cg, .com, .tv and .fr
- No name with direct link to the "web"

Ideas :
- Work around the promise of making the reality look more beautiful
- Work on "video" and "efficient"

Advertiser
WHO ARE YOU ? (EX : A COMPANY REPRESENTATIVE, IN CHARGE OF AN ASSOCIATION, AN INDIVIDUAL, ETC...)

A new audio visual production company

ORGANISATION NAME :

WEBSITE :

no

HISTORY, KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS :

3450 projects achieved in Europe
Targets : Small and Mid-sized companies

Objectives
WHAT SHALL BE NAMED? (A COMPANY / A PRODUCT / A SERVICE / A PERSON / AN ANIMAL / AN ORGANISATION / AN EVENT…)

A new audio visual production company

DESCRIPTION :

Video creation for website/service/product advertisement to enhance customer conversion, support commercial effort, attract exhibition visitor to the company's booth.

WHICH MESSAGE WOULD YOU LIKE TO CONVEY THROUGH THIS NAME ? WHICH TONE SHALL BE USED (HUMOR / LEADERSHIP / PROFESSIONNAL …) ?

- Quality
- Efficiency
- Rational
- Made in Switzerland

Support
DO YOU ALREADY HAVE SOME NAME IDEAS? WHAT KIND OF NAMES DO YOU LIKE? (YOU CAN QUOTE ONE OF YOUR COMPETITOR NAME).

ideo-entreprise.ch - not brand fitted

easyVideo - too much low cost

LemanVideo - Doesn't highlightt our strengths

JustVideoIt - too smart

WHICH DETAILS SHOULD BE VISIBLE IN THE NAME (LETTERS / INITIALS ...) ?

"Video" or "TV" or "Film"

IS THERE ANY RESTRICTION REGARDING THE SIZE ? CAN IT BE A COMPOUND NAME ?

One word would be the better

IS THERE ANY RESTRICTION REGARDING THE DOMAIN NAME ? (DOMAIN NAME AVAILIBILITY : .COM / .ORG / .US ...)

.com , .ch, .tv , .fr

WHICH DETAILS SHALL NOT APPEAR IN THE NAME ? (WORD TO AVOID ) ?

No web oriented names

GENERAL ADVICE :

Easily understandable international name