Logo creation - Web and mobile platform to practice rugby

Creative brief

Image Profile

Project manager

Creads

Project type
LOGO MULTI
Date
Project launch date

6 Oct 2014 10:51

Participation date

8 Oct 2014 10:51

Voting date

15 Oct 2014 10:51

PROJECT BACKGROUND

The logo is intended for rugbycentric.com, the first web platform entirely dedicated to rugby training and preparation.

Rugbycentric’s offer a web and mobile application designed to help rugby players achieve their rugby potential and improve their performances.

On the application users can create and schedule workouts, take tests, track their preparation, log their game performances and exchange with other players.

Rugbycentric positions itself has a young technology startup bringing together Fun, Innovation and Performance. The “quantitave” aspects of the application (stats, maths) should be translated to some extent in the logo.

The logo should ideally be available both in a simple and in a complete version. The complete version should include the name “rugbycentric” and optionally the baseline “prepare like a pro” – the simple version should only be a pictogram.

The colors used for the logo should converge to those currently used on the website http://rugbycentric.com – the client is OK if you move slightly away from them.

For a better understanding of rugbycentric.com and the design and functional elements the startup is trying to develop, you are encouraged to login and play with the web application using the following credentials:
Login: tuigamala
Password: toto

Be creative !

Projects Team Creads

Branding
NAME OF LOGO :

Rugbycentric

BASELINE :

no

NAME OF THE PARENT ORGANIZATION :

PROJECT REPRESENTED BY LOGO :

It's a platform to practice rugby, it coaches you and permit you to improve your performance.

TARGET AUDIENCE OF THE DESIGN :

Rugby player from 15 to 25 years old. Yong, dynamic, high technologies user.

COMPETITORS :

VALUES TO CONVEY :

Cool, performance, technology

LOGO WILL BE APPLIED ON TO :

Website, mobile application, Facebook page, tee-shirt, clothes.

Creative direction
LOGO TYPE DESIRED :
ALPHABET LOGO
PICTOGRAPHIC LOGO
ABSTRACT LOGO
EMBLEM LOGO
TYPOGRAPHIC RESTRICTIONS :

The logo would be usable in two forms:
- a "complete" form or the full name of the site is visible
- a more simplified form (pictogram) taking up less space

A logo with a symbol is sought, but this preference is not final.

REQUIREMENTS AND RECOMMENDATIONS :

NC

DETAILS WHICH ARE PROHIBITED :

NC

LOGOS THE CLIENT LIKES :

NC

LOGOS THE CLIENT DOES NOT LIKE :

NC

10/10/2014 16:33

Hello everyone,


The advertiser would specify a few points about the creative directions. 
Illustrations rugby balls would be avoided, but a slight allusion is possible. He would be more interested in an abstract iconography. 
In addition to the colors do not hesitate to emphasize the fun and dynamic side with bright colors. 

Have a nice day, 

Team Projects Creads