Logo creation - System of air - conditioning

Creative brief

Image Profile

Chef de projet

Nicolas

Project type
LOGO MULTI
Date
Project launch date

18 Feb 2015 11:00

Participation date

20 Feb 2015 11:00

Voting date

27 Feb 2015 11:00

PROJECT BACKGROUND

Hello everyone,

we are looking for a logo design.
The customer is a company of installation and maintenance of air conditioning systems.
It is the client ‘s most professional tertiary and industrial sector.
Therefore, the logo should represent the professionalism, ethics, cordiality and punctuality while keeping a touch of originality.
The logo will be used for estimates, invoices and business cards and maybe on the website in the future.
There are no particular creative directions, besides the sun and the snowflakes which are both too obvious and unoriginal.
The customer appreciates logos like Apple, Coca-Cola, Firefox, Beat ...

Good luck for everyone!

Branding
NAME OF LOGO :

dargent clim

BASELINE :

No baseline

NAME OF THE PARENT ORGANIZATION :

No answer

PROJECT REPRESENTED BY LOGO :

The activity of the company is the installation and maintenance of air conditioning systems, mainly in the commercial and industrial sector.

TARGET AUDIENCE OF THE DESIGN :

The targets are mainly technical managers and general services (mostly men between 30 and 50 years) in the Paris area

COMPETITORS :

The competitors are all air conditioning companies, heating, ventilation ...

VALUES TO CONVEY :

Professionalism, ethics, friendliness, punctuality

LOGO WILL BE APPLIED ON TO :

The logo will be used for estimates, invoices and business cards and maybe on the website in the future...

Creative direction
LOGO TYPE DESIRED :
TYPOGRAPHIC RESTRICTIONS :

No constraint on the format

REQUIREMENTS AND RECOMMENDATIONS :

Something simple, pretty, with a touch of originality

DETAILS WHICH ARE PROHIBITED :

Sun and snowflake

LOGOS THE CLIENT LIKES :

Coca cola, Apple, Firefox, Beat, twitter, Ebay, Bic ...

LOGOS THE CLIENT DOES NOT LIKE :

Adidas, Electricity, Mazda, Dodge, Samsung ....