Logo creation - Smoothie bar

Creative brief

Image Profile

Chef de projet

Creads

Project type
LOGO MULTI
Date
Project launch date

30 Apr 2015 15:30

Participation date

2 May 2015 15:30

Voting date

9 May 2015 15:30

PROJECT BACKGROUND

Hello everyone,

a smoothie bar called Bariolo is seeking for a logo.
The juice bar market is new in Tunisia and will be the first store where you will discover large international renowned brands.
In the sector of fresh juices we will be the first to bring diversity, in the choice of products as well as in the choice of juice combinations.

The logo should represent the freshness, the strong effect, health and taste.
An emblem logo type with a mixture of two colors will be the perfect symbol of freshness and taste!

Good luck !

Branding
NAME OF LOGO :

Bariolo

BASELINE :

fresh and organics juices / naturel and organics juices / 100 pour cent naturel - Here are 3 choices, but you are free to make us proposals

NAME OF THE PARENT ORGANIZATION :

PROJECT REPRESENTED BY LOGO :

The logo should be powerful, expressive and out of the ordinary.
The juice bar market is new in Tunisia and will be the first store to
discover large international renowned brands.
In the sector of fresh juices we will be the first to bring diversity, in the choice of products as well as in the choice of juice combinations.
We plan to build our franchise in order to redistribute it in the mall opening multiple projects in Tunisia.
So we aim for being the leading position in this new market niches.

TARGET AUDIENCE OF THE DESIGN :

The targets are people of all ages and gender. All age groups are affected.
It is a national market that will develop this throughout the country because Tunisia has a large fruit variety with exceptional quality.
We are planning :
- Juice Sale bar in the commercial centre ( mall )
- Distribution of a variety of very easy to reach in supermarkets juice (intersection, Monoprix ...)
- At events such as weddings (as in Tunisia they don’ t drink alcohol )

COMPETITORS :

There are 2 main competitors with outlets mainly in Tunis and its suburbs, but they use simple shops.
They offer a simple juice but without combinations.
And they are presented in retail with a plastic 1l bottle with a sticker.

VALUES TO CONVEY :

Freshness, strong effect, healthy and taste

LOGO WILL BE APPLIED ON TO :

The logo will be printed on cups such as Starbucks.
We find it on cardboard bags and also on paper towels...
We will use the logo on the dynamic menus and screens.
Also on the website, on the Facebook page and in our monthly adverts magazines.

Creative direction
LOGO TYPE DESIRED :
EMBLEM LOGO
TYPOGRAPHIC RESTRICTIONS :

As described in the paragraph of the targets, it is important that the name and logo are really effective because it is a new market and it is certain that we will be confronted with the competitors thereafter they will be inspired and try to copy the concept.

REQUIREMENTS AND RECOMMENDATIONS :

It is essential to work with colors that attest to the freshness such as a beautiful apple green, a pink-purple or a beautiful orange.
It would be good to work with 2 colors.
The question is: should it be a fruit? The image of a fruit can be shown is simple details. You have the possibility to convince the client with your inspiration.

DETAILS WHICH ARE PROHIBITED :

LOGOS THE CLIENT LIKES :

evian
mc donalds
red bull
walt disney
mercedes
chanel
apple
new balance

LOGOS THE CLIENT DOES NOT LIKE :

Citroën, Renault: I have the impression that they are no longer modern, we remember their logos because they are part of a sector. The new technologies do not properly represent their products because their logos appear bland.