Logo creation - Sale of oysters and seafood

Creative brief

Image Profile

Chef de projet

Creads

Project type
LOGO MULTI
Date
Project launch date

7 Apr 2015 13:00

Participation date

9 Apr 2015 13:00

Voting date

16 Apr 2015 13:00

PROJECT BACKGROUND

Hello everyone,

Chez Léon, a retail oysters and seafood is seeking to find a logo.
Chez Léon offers a wide selection of oysters and seafood of a fresh and exceptional quality. It’s located at the center of the Halles de Lyon.
Chez Léon is not a typical restaurant, it is only a flake (for shellfish tasting only, especially oysters).

Chez Leon's targets are the upper class and gourmet foodies who can afford themselves a quality dining experience!

The logo will be applied on the signboard of the store, on business cards, on website and tasting cards.
Preferable it should be a pictorial or an emblem logo.
The logo should be in upper letters, so every word should be in upper letters too.

Warning, if you choose a pictogram, beware of not proposing a representation of an oyster, rather be abstract. Avoid flowers of speech, oysters and pearls and avoid their forms! The examples for unwanted logos are attached.
There should be at least one variation on blue backround!
Don’t be confused with LEON DE BRUXELLES!

Good luck!

Branding
NAME OF LOGO :

Chez Léon

BASELINE :

Aux Halles de Lyon depuis TOUJOURS ...

NAME OF THE PARENT ORGANIZATION :

PROJECT REPRESENTED BY LOGO :

The main activity of Chez Léon is retailing for individuals.
Our shop in Lyon Halles offers a wide selection of oysters and seafood of a fresh and exceptional quality.

TARGET AUDIENCE OF THE DESIGN :

- Male and Female Audience
- Public gourmet foodies
- Public looking for a great oysters or seafood plates, for a more advanced experience with this product.
- Public who want to spend a good time, friendly and comfortable at the Halles de Lyon.
- Public who want to offer a culinary experience in quality or tourist looking for experience in the middle of the market

COMPETITORS :

Merle Ets
Ets Rousseau
in Antonin
Chez Georges
all located within 20 meters

VALUES TO CONVEY :

Oysters, seafood, quality, freshness, luxury, authenticity

LOGO WILL BE APPLIED ON TO :

-Signboard
-Buisness cards
-Web
-Tasting cards
-Support print

Creative direction
DETAILS WHICH ARE PROHIBITED :

-Avoid flowers of speech
-Oysters and pearls
-Avoid mussels
-Avoid the attached logos

LOGO TYPE DESIRED :
PICTOGRAPHIC LOGO
EMBLEM LOGO
TYPOGRAPHIC RESTRICTIONS :

- Either all uppercase letters
- Either the first letters of each word in uppercase letters

REQUIREMENTS AND RECOMMENDATIONS :

- A simple logo. If you choose a pictogram, be careful not to use a representation of an oyster, rather be more abstract.
- At least one variation on a blue background

LOGOS THE CLIENT LIKES :

-Legal seafoods Boston, humorous and friendly, but the fish is not sold
-no name restaurant Boston, classy, simple, easy to change the colors
-Lipton, explicit and cheerful
-Asahi, Just simple brand
-Mazda, beautiful and refined
-Volvo, simple and convenient
-Addidas, harmonious and understandable

LOGOS THE CLIENT DOES NOT LIKE :

- Cat, too rough
- Peugeot, kind of sad
- Carrefour, too known and complicated

Attached documents