Logo creation - Production and sale pools

Creative brief

Image Profile

Project manager

Minh Loïc

Project type
LOGO MULTI
Date
Project launch date

17 Dec 2014 11:30

Participation date

19 Dec 2014 11:30

Voting date

29 Dec 2014 11:30

PROJECT BACKGROUND

Hi Everybody!

We propose a project logo.

Founded in 2001, aims to change its visual identity and to design an iconic logo to remember easily.
The company, at the moment, has a small reputation in the sector but they are known for offering quality services.
This new logo will aimed at strengthen this position.
The logo shouldn’t be illustrative, it is forbidden to represent a pool.
The logo will be used in the shop windows and in their vehicles. Important to pay attention to the requirements of the brief.

Good luck!

Branding
NAME OF LOGO :

Pacific Piscines

BASELINE :

-

NAME OF THE PARENT ORGANIZATION :

-

PROJECT REPRESENTED BY LOGO :

- Production and sale Pools
- Shop for sale or maintenance.


VALUES to transmit:
Water, service and comfort.

TARGET AUDIENCE OF THE DESIGN :

- Individuals.

COMPETITORS :

National sellers: Everblue / Waterair / Mondial piscine / DESJOYAUX
Supermarkets: ZYKE / Cash piscines / Hydro sud

VALUES TO CONVEY :

Water, service and comfort.

LOGO WILL BE APPLIED ON TO :

Window, car, web and paper media.

Creative direction
LOGO TYPE DESIRED :
TYPOGRAPHIC RESTRICTIONS :

-

REQUIREMENTS AND RECOMMENDATIONS :

Use blue.

DETAILS WHICH ARE PROHIBITED :

NOT REPRESENT THE POOL. Avoid bright effects / 3D

LOGOS THE CLIENT LIKES :

- DESJOYAUX: World leader in high volume pools, easy to identify the logo at first sight (the yellow "J" is a plus).
- Cash piscines: Very visual, a little childish, but striking.

LOGOS THE CLIENT DOES NOT LIKE :

- Mondial piscine: We do not like the flower in the logo.
- Zyke.
- Hydro sud: Simple.

Others sectors:
- Renault : too old.