Logo creation - Personal coaching services (japan)

Creative brief

Image Profile

Chef de projet

Minh Loïc

Project type
LOGO MULTI
Date
Project launch date

10 Apr 2015 12:00

Participation date

12 Apr 2015 12:00

Voting date

19 Apr 2015 12:00

Branding
NAME OF LOGO :

PATORE

BASELINE :

Personal training gym

NAME OF THE PARENT ORGANIZATION :

PROJECT REPRESENTED BY LOGO :

It is a sport training service tailored to individual lessons.
The "menu" is adapted to the needs and objectives of the client.

The high-end positioning of this service should be represented by elegance in the logo.

TARGET AUDIENCE OF THE DESIGN :

- 30% men
- 70% women

COMPETITORS :

RIZAP (ライザップ )http://www.rizap.jp/

Shapes(シェイプス)http://www.shapes-international.co.jp/

Curves(カーブス) http://www.curves.co.jp/

VALUES TO CONVEY :

Elegance , upscale, collaboration

LOGO WILL BE APPLIED ON TO :

Website , business cards, flyer

Creative direction
LOGO TYPE DESIRED :
ABSTRACT LOGO
TYPOGRAPHIC RESTRICTIONS :

No

REQUIREMENTS AND RECOMMENDATIONS :

No

DETAILS WHICH ARE PROHIBITED :

Avoid clichés or Asian stereotypes
Do not use too concrete representations of male or female logo

LOGOS THE CLIENT LIKES :

No

LOGOS THE CLIENT DOES NOT LIKE :

No