Logo creation - Medical center

Creative brief

Image Profile

Project manager

CREADS Spain

Project type
LOGO MULTI
Date
Project launch date

6 May 2015 17:00

Participation date

8 May 2015 17:00

Voting date

19 May 2015 17:00

PROJECT BACKGROUND

Hello everybody,

A medical center invites you to find a logo.
It is a medical center that started to work on the ophthalmologic trades. It has been active for 20 years, and now he wants to develop on various medical sectors.
He wants to be competitive on the market.
Its industry includes specialties such as surgery, pediatrics, internal medicine, traumatology, neurology, etc.
The customer wants a logo that attracts attention and provides a feeling of strength and solidity of his medical care.

Good luck to everyone 

Branding
NAME OF LOGO :

TORRE MEDICA

BASELINE :

Centro de especialidades médicas

NAME OF THE PARENT ORGANIZATION :

PROJECT REPRESENTED BY LOGO :

The customer needs a logo that attracts attention, it should not go unnoticed by the countless medical centers that raise in the country.
The logo has to show the feeling of strength and solidity in medical care. The client wants the image of a tower representing the medical universe.

TARGET AUDIENCE OF THE DESIGN :

Men and women of all ages, businesses and individuals.

COMPETITORS :

DESPUES

VALUES TO CONVEY :

Trust, security, fortress, strength of our medical care

LOGO WILL BE APPLIED ON TO :

It will be used in brochures, posters, banners, web pages, business cards, LED advertising screens. The logo will be used in all possible means of communication.

Creative direction
TYPOGRAPHIC RESTRICTIONS :

LOGO TYPE DESIRED :
TYPOGRAPHIC LOGO
PICTOGRAPHIC LOGO
EMBLEM LOGO
REQUIREMENTS AND RECOMMENDATIONS :

The customer wants a tower (propositions in 3D are possible )with medical applications, perhaps a cross or any other medical items ( fell free to design ) The name "torre medica" will convey the logo. The baseline: "Centro de especialidades médicas" should be below the logo and "torre medica".
The typography should be institutional and formal.
For the logo, the customer wants a combination of the following colors. Green, blue, light blue reminding on the sky, orange and red. You can use one or more of these different colors.
The fond should be white and simple.
In the attachments you will find logos with colors that the customer appreciates (not necessarily the same colors). They just give you an idea of the possible combinations.

DETAILS WHICH ARE PROHIBITED :

No text in the logo!
Use only capital letters for ‘TORRE MEDICA ‘and below use ‘Centro de especialidades médicas ‘
with initial uppercase and the rest lowercase, in smaller letters, never in italics!)

LOGOS THE CLIENT LIKES :

The client appreciates the color combination you can find in the attachment.
Logo 1, Logo 2, Logo 3…

LOGOS THE CLIENT DOES NOT LIKE :

LOGO in the attachement

Attached documents