Logo creation - Logo creation - mobile crane rental

Creative brief

Image Profile

Project manager

Alexandre

Project type
LOGO MULTI
Date
Project launch date

5 Feb 2014 05:06

Participation date

5 Feb 2014 05:06

Voting date

12 Feb 2014 05:06

PROJECT BACKGROUND

Hello everyone,

We are asking you to create the logo of our company which specialises in mobile crane rental with a driver included.

We have a second service which is the Transport / unique / Handling Transport.

Keywords: Professionalism, Modernity, Adaptability, Flexibility, Security

We do not want a direct reference to the activity of transport or handling (NOT pictogram representing a crane, for example).

The original 'colors and strengths "baseline should not be used.
The initials of the company MLTM must also appear.

The proposed designs should be modern and sleek and should be a complete breakaway from our old logo (wafer pj).
However, the blue and white colors of origin must be used. We allow for the opportunity to incorporate a third color.

The logo must be placed on a neutral background (or without visual texture).

Good luck !
Project Contact : contact @creads.us

Informations générales
LOGO NAME:

MLTM

LOGO BASELINE:

None requried

LOGO MEANING:

MLTM means: Manutention / Levage / Transport / Montage

We want to give a facelift to our logo breaking completely with the old.

Our company has 40 years of experience, but what we want to highlight is our modernity, that is not found at all in the
current logo.

SHORT CONTEST DESCRIPTION (2-3 LINES)

Hello everyone,

We are asking you to create the logo of our company which specialises in mobile crane rental with a driver included.

We have a second service which is the Transport / unique / Handling Transport.

Keywords: Professionalism, Modernity, Adaptability, Flexibility, Security

We do not want a direct reference to the activity of transport or handling (NOT pictogram representing a crane, for example).

The original 'colors and strengths "baseline should not be used.
The initials of the company MLTM must also appear.

The proposed designs should be modern and sleek and should be a complete breakaway from our old logo (wafer pj).
However, the blue and white colors of origin must be used. We allow for the opportunity to incorporate a third color.

The logo must be placed on a neutral background (or without visual texture).

Good luck !
Project Contact : contact @creads.us

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

Our products are aimed at professionals in the building and industry sector.

We are a team of qualified professionals, with expertise , capacity for innovation and adaptation in the field of lifting and handling.

The services we offer are comprehensive and our equipment is updated with the latest technology to ensure maximum security.

WHO DOES THE LOGO TARGET?

Mostly men between 35 and 60 years.

WEBSITE:

http://www.mltm.net/

DO VISUAL-STYLE GUIDELINES EXIST?

No, we would just like a much more refined creation.

Objectives
WHAT MESSAGE TO CONVEY?

Professionalism / modern / adaptability / flexibility / security
We have a long experience in this field which gives us an expert status.

WHICH TONE SHOULD BE USED ?

Modern, technical, professional, uncluttered.

WHERE WILL THE LOGO BE USED?

Business cards, website, letterhead, vehicles.

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

The initials of the company MLTM with a new modern style.
The original 'colors and strengths "baseline should not be resumed.

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

No

OTHER RESTRICTIONS:

The blue and white colors (see website and brochure) may be used.
We give you the opportunity to incorporate a third color.

GENERAL ADVICE:

Good luck to you all!