Logo creation - Logo design: parisian creperie

Creative brief

Image Profile

Project manager

Alexandre

Project type
LOGO MULTI
Date
Project launch date

4 Jul 2013 05:42

Participation date

4 Jul 2013 05:42

Voting date

16 Jul 2013 05:42

PROJECT BACKGROUND

Hello everyone,

We're coming to you to create the logo for our creperie; Crêpe Avenue.

We are a Parisian creperie that seats 60. Backed with over 30 years of experience, we offer quality products in a chacteristic and trendy ambiance.

Our logo must match our interior decoration (see attached file) which has the vintage and trendy feel of a "New York Loft".

Good Luck,

Project leader: alexandre(@creads.org

Informations générales
LOGO NAME:

Crêpe Avenue

LOGO BASELINE:

none

LOGO MEANING:

We want to market ourselves as a Parisian creperie with a vintage and trendy feel.

This means that we need to avoid the clichés associated with our industry (no cooking utensils, milk, flour), our products (Brittany) and our geographic location (Paris).

Our logo must be high quality, urban, and trendy.

SHORT CONTEST DESCRIPTION (2-3 LINES)

Hello everyone,

We're coming to you to create the logo for our creperie; Crêpe Avenue.

We are a Parisian creperie that seats 60. Backed with over 30 years of experience, we offer quality products in a chacteristic and trendy ambiance.

Our logo must match our interior decoration (see attached file) which has the vintage and trendy feel of a "New York Loft".

Good Luck,

Project leader: alexandre(@creads.org

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

Restaurant for crepes.

We place emphasis on the quality and originality of our products (our crêpes are square and named after famous streets in Paris.

WHO DOES THE LOGO TARGET?

We have two different target audiences.

-The Parisians who work in our quarter (the 8th arrondissment) For them, we are a friendly and affordable alternative to take-out.

-Tourists who love French food.

We want to expand our audience to optimize how frequently people come to us at night

WEBSITE:

none

DO VISUAL-STYLE GUIDELINES EXIST?

Our logo has to match the interior decor of our restaurant and have a vintage New York loft feel.

Objectives
WHAT MESSAGE TO CONVEY?

User friendly and shifted to our product image: square crêpes with original names:

Savory: Champs Elysées, St Sulpice...
Sweet: chocolate decadence, bounty killer...

WHICH TONE SHOULD BE USED ?

vintage

WHERE WILL THE LOGO BE USED?

All communication media: Signs Menus

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

Name: Crêpe Avenue
You can use a logo with a picture or just with typography.

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

We want to avoid any clichés, such as these listed below:

- Cooking utensils and representations of crepes
-Representations of Brittany
-Anything too typical about Paris and France (Eiffel Tower, Arc de Triomphe). You can refer to things that are more subtle (panelling, cobblestone) but it's not necessary

OTHER RESTRICTIONS:

You can show crêpes in a more subtle and more abstract manner but remember that ours are square!

GENERAL ADVICE:

The overall feel has to be innovative, trendy, and modern...

Easy to recognize, clear and user friendly
Show the authenticity and experience behind our quality restuarant

Thank you in advance for your work and initiative!