Logo creation - Motorcycle tourism logo graphic design

Creative brief

Image Profile

Project manager

Alexandre

Project type
LOGO MULTI
Date
Project launch date

12 Jun 2013 06:36

Participation date

12 Jun 2013 06:36

Voting date

26 Jun 2013 06:36

PROJECT BACKGROUND

Deliverables :
1. Logo
2. Logo and slogan « Champagne by motorcycle »
3. Logo and slogan « Ardennes by motorcycle »

Informations générales
LOGO NAME:

Accueil Motards

LOGO BASELINE:

LOGO MEANING:

This logo will represent a new tourism label called Accueil Motards (Welcome Bikers) .
The label is made up of the tourist accommodations (hotels, lodges, guest houses, and vacation centers) of the 4 departments in the Champagne-Ardennes region that deal with the specific needs of tourists who travel by motorcycle in the area, such as provisions of parking lots and closed areas, heated areas to allow drying of equipment, and specific information for their stay: drives, shops, etc).

SHORT CONTEST DESCRIPTION (2-3 LINES)

Deliverables :
1. Logo
2. Logo and slogan « Champagne by motorcycle »
3. Logo and slogan « Ardennes by motorcycle »

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

We are a public office responsible for implementing the tourist policy in the Champagne-Ardenne region since 1901.

WHO DOES THE LOGO TARGET?

All tourists travelling by motorcycle

WEBSITE:

http://www.tourisme-champagne-ardenne.com/

DO VISUAL-STYLE GUIDELINES EXIST?

Not yet

Objectives
WHAT MESSAGE TO CONVEY?

A welcoming attitude and comfortable accommodations. The logo should be simple, recognizable, and striking .

WHICH TONE SHOULD BE USED ?

Professional, yet pleasing.

WHERE WILL THE LOGO BE USED?

On welcome signs at tourism accommodations On cards, pamphlets, and brochures On web pages from the tourism branches dedicated to this label In press inserts (releases, announcements, publicity)

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

The logo needs to show the name « Accueil Motards »
The name of the region, Champagne-Ardenne, doesn’t need to appear in the logo but the logo needs to be able to be accompanied by the slogans « Champagne by motorcycle » and « Ardennes by motorcycle »

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

The logo must be distinct from existing logos for « Relais Motards » (www.relais-motards.com) and « Motards Bienvenue » (www.doubs.travel/moto.html).

OTHER RESTRICTIONS:

Include a small line for logo of the Regional Committee of Tourism of Champagne-Ardenne

GENERAL ADVICE:

Be creative and surprise us !