Logo creation - Logo design- french furniture

Creative brief

Image Profile

Project manager

Alexandre

Project type
LOGO MULTI
Date
Project launch date

27 Jun 2013 07:12

Participation date

27 Jun 2013 07:12

Voting date

6 Jul 2013 07:12

PROJECT BACKGROUND

We are looking to modernize our current logo (attached) to reflect our positioning, which is not centered around price, but around the product.

Three elements need to come out of the logo: quality, innovation, and simplicity.

In the same way that our name, Fugu, refers to the famous Japanese blowfish and the clean, uncluttered aesthetic of Japan, the logo should invoke the subtle way that our inflatable products have a clean aesthetic.

Informations générales
LOGO NAME:

Fugu

LOGO BASELINE:

In air we trust!

LOGO MEANING:

Hello everyone,

We are asking you to design a logo for Fugu. The company makes and sells inflatable furniture.

The logo must reflect three aspects of the company: the quality (and aesthetics) of its products, its innovative character, and its simplicity of usage.

Keep in mind, your creations should maintain some relation to the current logo (attached).

Good luck,

SHORT CONTEST DESCRIPTION (2-3 LINES)

We are looking to modernize our current logo (attached) to reflect our positioning, which is not centered around price, but around the product.

Three elements need to come out of the logo: quality, innovation, and simplicity.

In the same way that our name, Fugu, refers to the famous Japanese blowfish and the clean, uncluttered aesthetic of Japan, the logo should invoke the subtle way that our inflatable products have a clean aesthetic.

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

We sell inflatable furniture. Most of our competitors sell low-end products of mediocre quality.

We set ourselves apart by combining aesthetics, quality, and simplicity in the use of our products.

WHO DOES THE LOGO TARGET?

Our clientele is made up of:

Companies who value having a reputation for innovation and aesthetics. (Nike, Mercedes)

Individuals who are looking for portable products (like camping tents by Qeuchua) that are aesthetic and of high quality.

WEBSITE:

http://fugufurniture.com/

DO VISUAL-STYLE GUIDELINES EXIST?

We've adopted a very clean style with a twist for our website, the logo needs to share the same spirit.

Our motto is "Less is More"

Objectives
WHAT MESSAGE TO CONVEY?

Innovation, quality, simplicity

WHICH TONE SHOULD BE USED ?

The tone needs to be modern and sober, but with a twist.

You can find in the attached brief some logos that we like ("idees_logo_fugu"). We have chosen these logos because:

-We like the combination of the gray (signifying quality and seriousness) with a vibrant color (the unexpected twist)

- We like the ombre effect that gives the logo volume (for the inflatable aspect of our products)

- They all have a clean feel

WHERE WILL THE LOGO BE USED?

All classic communication media The logo will also be embroidered or screenprinted on the covers of our products.

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

We want to see two versions of our logo:

A primary version: pictogram + name (Fugu) + slogan (In air we trust)

A simple version: pictogram + name

You are free to choose the case.

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

We don't want a design that has too much going on

OTHER RESTRICTIONS:

2 to 3 colors max

GENERAL ADVICE:

Keep in mind that the logo has to be an evolution of the current logo, our clients should be able to recognize it.

Good luck!