Logo creation - Design for a logo and mascot for fast food restaurant

Creative brief

Image Profile

Project manager

Alexandre

Project type
LOGO MULTI
Date
Project launch date

30 Oct 2009 04:26

Participation date

30 Oct 2009 04:26

Voting date

6 Nov 2009 04:26

PROJECT BACKGROUND

We are creating a new company with the name Snack`n Roll, and are in need of a mascot and logo.

Informations générales
LOGO NAME:

Snack`n Roll

LOGO BASELINE:

LOGO MEANING:

SHORT CONTEST DESCRIPTION (2-3 LINES)

We are creating a new company with the name Snack`n Roll, and are in need of a mascot and logo.

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

This fast food restaurant specializes in fries at the moment, but in the future we hope to have more snacks such as pizza etc.

WHO DOES THE LOGO TARGET?

WEBSITE:

There is no website at the moment.

DO VISUAL-STYLE GUIDELINES EXIST?

We are looking for a smiling mascot that depicts the convival and welcoming nature of a snack.


In the future, we will create different kinds of snacks besides fries, so the mascot should be relatively generic, or there should be a mascot for every type of snack food we may create.

We would like our logo to represent a family image, and it should be humoristic.

It must be simple, easy to read, and using about four colors including black.

Objectives
WHAT MESSAGE TO CONVEY?

Quality, convival, humour, familiar aspect of a snack should be incorporated in the message of the logo.

WHICH TONE SHOULD BE USED ?

WHERE WILL THE LOGO BE USED?

This logo will be printed on a window and t-shirt so it should look good on a white or transparent background.

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

OTHER RESTRICTIONS:

GENERAL ADVICE:

We don`t want to give the designers too many limitations that impose on their creativity. However, a dancing image of a french fry would depict our vision quite well.