Logo creation - Logo design contest for funeral service company

Creative brief

Image Profile

Chef de projet

Alexandre

Project type
LOGO MULTI
Date
Project launch date

24 Apr 2012 05:18

Participation date

24 Apr 2012 05:18

Voting date

1 May 2012 05:18

PROJECT BACKGROUND

We would like a picture and wording together.

For the wording: we would like to see Pompes Funèbres Rebillon or Rebillon Pompes Funèbres. The font for Rebillon must be kept as Brushscript, and the color 'pantone 201' should also be kept but we are giving you the flexibility to change it should it suit your vision to do so.

Informations générales
LOGO NAME:

Pompes Funèbres Rebillon

LOGO BASELINE:

LOGO MEANING:

We are asking you to create a logo for our funeral company.

SHORT CONTEST DESCRIPTION (2-3 LINES)

We would like a picture and wording together.

For the wording: we would like to see Pompes Funèbres Rebillon or Rebillon Pompes Funèbres. The font for Rebillon must be kept as Brushscript, and the color 'pantone 201' should also be kept but we are giving you the flexibility to change it should it suit your vision to do so.

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

Rebillon is a company specializing in funeral services in Paris, France. But we do have the capacity to cater services to
the rest of France and other parts of the world through parteners and correspondants.

Created after WWII, this company is involved in religious services, fabrication of monuments and chapels for funerals.

WHO DOES THE LOGO TARGET?

We would like the logo to address middle and upper-class citizens.

WEBSITE:

www.rebillon.fr

DO VISUAL-STYLE GUIDELINES EXIST?

We do not want there to be humor present in the logo such with images of tombstones...please respect a more serious image, we do not want the logo to appear shocking to the clients.

Objectives
WHAT MESSAGE TO CONVEY?

Expertise, reputable, trustworthy, transparent, creative, respect personal values, warmth.

Must inspire confidance.

WHICH TONE SHOULD BE USED ?

WHERE WILL THE LOGO BE USED?

The logo will be used on all support types of advertising.

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

OTHER RESTRICTIONS:

GENERAL ADVICE: