Logo creation - Logo design: agricultural machine

Creative brief

Image Profile

Project manager

Alexandre

Project type
LOGO MULTI
Date
Project launch date

2 Jul 2013 07:17

Participation date

2 Jul 2013 07:17

Voting date

9 Jul 2013 07:17

PROJECT BACKGROUND

Hello,

We are calling on you to redesign the logo for an agricultural machine called STRIPCAT II, from the SLY company.
You all have previously worked on the logo for the company.

Today, we wish to update the logo for STRIPCAT : from a simple facelift to a complete transformation, we're open to ideas.

To your graphics tablets and computers! We know you'll succeed in making a great logo, as you have before.

Project creator :
violaine(@creads.org)

Happy creating!

Informations générales
LOGO NAME:

STRIPCAT II

LOGO BASELINE:

none

LOGO MEANING:

The name is for a striptiller, which makes lines in the field where the farmer can later plant his seeds.

For a little history, the first machine (Stripcat I which has the current logo) looks like a cat's face because the debris catcher in the front gives the illusion of a moustache'd cat,hence the name (STRIP for striptiller, CAT for cat,).

If you want to see the shape of the machine for inspiration,check out the website www.slyfrance.com or the visuals for the project

SHORT CONTEST DESCRIPTION (2-3 LINES)

Hello,

We are calling on you to redesign the logo for an agricultural machine called STRIPCAT II, from the SLY company.
You all have previously worked on the logo for the company.

Today, we wish to update the logo for STRIPCAT : from a simple facelift to a complete transformation, we're open to ideas.

To your graphics tablets and computers! We know you'll succeed in making a great logo, as you have before.

Project creator :
violaine(@creads.org)

Happy creating!

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

Manufacturers of agricultural products, high quality, enables savings in finance, environment, and agronomics.
Using materials originated in USA, SLY bought the rights to produce in France (production 100 % French today).

WHO DOES THE LOGO TARGET?

Farmers from 20 to 50 years old

WEBSITE:

www.slyfrance.com

DO VISUAL-STYLE GUIDELINES EXIST?

Look at the current SLY logo (created by the CREADS community).
You can draw inspiration from the current logo or propose something totally different
We don't want anything too monochromatic but we're open to all your suggestions.

Objectives
WHAT MESSAGE TO CONVEY?

Quality, Reliability, Simplicity

Update the logo of the Stripcat I: whether it's a simple facelift or a completely new logo, we're open to all suggestions.

WHICH TONE SHOULD BE USED ?

Modern, Technical

WHERE WILL THE LOGO BE USED?

On the machines, on documents, on clothing

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

STRIPCAT II

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

If possible, avoid having too much blank space (like the current logol), because it's difficult later to produce, when we try to put the logo on clothing or on the machines.

OTHER RESTRICTIONS:

- The logo is going to be on a white background most of the time (company colors are black and white).

- Horizontally oriented

- It should be visual, easy to read, and easily identifiable

GENERAL ADVICE:

You've already created the logo for SLY. Thanks for doing just as well with the designs for STRIPCAT and its successors ! The logo for STRIPCAT I has been very successful. It's a challenge to rejuvenate and moderize the brand, without losing its reputation.

Happy creating!