Logo creation - Logo creation - waycom

Creative brief

Image Profile

Chef de projet

Alexandre

Project type
LOGO MULTI
Date
Project launch date

18 Nov 2013 06:15

Participation date

18 Nov 2013 06:15

Voting date

25 Nov 2013 06:15

PROJECT BACKGROUND

Hello everyone,

We ask you to create the logo Waycom.

We are a telecom operator works exclusively in BtoB. Our offers can be tailored to suit all types of businesses, from SMEs to large group.

We are committed to offer advanced technology and strong guarantees to our customers. Our new logo will put our visual identity in line with our high level of sophistication.

Good luck!

Project Contact: contact (@ creads.us)

Reminder: The main visual should only contain a logo and nothing else + a neutral background that is not without visual texture.

Informations générales
LOGO NAME:

Waycom

LOGO BASELINE:

Connected with business value

LOGO MEANING:

Waycom is the umbrella brand of two brands: IP6 for retail and Cvirtuel for offers of cloud computing.

Our logo should position ourselves as a strong, solid company , and at the forefront of technology.

It will allow us to develop the impact of Waycom brand , preferably with a "W" and strong identity .

Our position is the " premium access " (cf. apple , Karl Lagerfeld ) B2B : our services are those of a premium player , but cater to all types of businesses with affordable prices.

SHORT CONTEST DESCRIPTION (2-3 LINES)

Hello everyone,

We ask you to create the logo Waycom.

We are a telecom operator works exclusively in BtoB. Our offers can be tailored to suit all types of businesses, from SMEs to large group.

We are committed to offer advanced technology and strong guarantees to our customers. Our new logo will put our visual identity in line with our high level of sophistication.

Good luck!

Project Contact: contact (@ creads.us)

Reminder: The main visual should only contain a logo and nothing else + a neutral background that is not without visual texture.

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

Waycom is a telecom operator for companies offering a variety of cloud computing solutions , networking and bespoke outsourcing connections.

Based in Suresnes, we realized a turnover of € 8 million in 2012 and have more than 50 employees.

Our clients, from SMEs to large groups, we come to look at the bespoke solutions using advanced technologies.

Some of our most prestigious clients : Sony BMG , Galeries Lafayette, Cdiscount.com , BETC Euro RSCG , Krys Group ...

WHO DOES THE LOGO TARGET?

We operate 100% B2B , and we extend to the largest number of businesses, from SMEs to large group.
Our difference: offer each of these actors the same high level of service.

WEBSITE:

http://www.waycom.fr/

DO VISUAL-STYLE GUIDELINES EXIST?

Our logo is the first step in a complete overhaul of our visual identity.

You can free yourself from our current logo.

However, we would like your suggestions maintain an affiliation with it ( for example , distinguishing between W and M of a different color).

Objectives
WHAT MESSAGE TO CONVEY?

The upscale accessible to the greatest number

We offer all the attributes of a premium service, but is open to all types of businesses. We offer our customers quality service, proximity and proactivity.

WHICH TONE SHOULD BE USED ?

Modern technology, and close to its customers

WHERE WILL THE LOGO BE USED?

All media.

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

Our name " Waycom " as well as our baseline "Connected with business value ."

Track focus :

- Typography alone with W Waycom can be isolated in a strong identity symbol

- Distinction of "W" and "M" in the logo in a different color (like our current logo)

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

None.

OTHER RESTRICTIONS:

We would like the ‘W’ in Waycom become an element of identity that reflects :

- The strength of our organization and its services

- Positioned at the forefront of innovation and focus 100% BtoB

GENERAL ADVICE:

We are a company of passionate experts , who make customer satisfaction and employees a priority.

Strong growth by Waycom today could mean we will be a leader for businesses and retail tomorrow .

Join the adventure and leave your footprint by participating in the creation of this new logo , which will be the basis of a new visual identity .