Logo creation - Logo creation - solène martin

Creative brief

Image Profile

Chef de projet

Alexandre

Project type
LOGO MULTI
Date
Project launch date

17 Oct 2013 07:18

Participation date

17 Oct 2013 07:18

Voting date

24 Oct 2013 07:18

PROJECT BACKGROUND

Hello,

I am asking you to create the logo of the brand I am trying to establish: a ready-to-wear high-end, for active women 25 - 50 years old, of French clothing and fabrics and quality finishes.

Variables:
- Black and white logo
- Setting, examples: business cards, labels and tissue paper, paper bags, ...
- Important information: the logo should be on a white background

Good luck creating!

Project contact:
Contact (@ creads.us)

Informations générales
LOGO NAME:

Solène Martin

LOGO BASELINE:

None requried

LOGO MEANING:

Name and creative universe .
Name typically French .

SHORT CONTEST DESCRIPTION (2-3 LINES)

Hello,

I am asking you to create the logo of the brand I am trying to establish: a ready-to-wear high-end, for active women 25 - 50 years old, of French clothing and fabrics and quality finishes.

Variables:
- Black and white logo
- Setting, examples: business cards, labels and tissue paper, paper bags, ...
- Important information: the logo should be on a white background

Good luck creating!

Project contact:
Contact (@ creads.us)

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

Upscale women's clothing, as well as everyday wear in the evening : lace shirt , coat and silk dress, leather shorts , tweed jacket , wool coat / cashmere. There will be very little printed .

WHO DOES THE LOGO TARGET?

I am aiming for active women 25 - 50 years who are looking for quality clothes at the right price .

WEBSITE:

Under Construction

DO VISUAL-STYLE GUIDELINES EXIST?

The logo will be black and white, clean, with neat edges.
To inspire you , I will attach different moodboards for my brand attachment.

Objectives
WHAT MESSAGE TO CONVEY?

I want to tell my target active women 25 - 50 years : If you are looking for fashion , quality , made in France , with a rock / romantic / timeless style , come to Solene Martin !

WHICH TONE SHOULD BE USED ?

The logo must be timeless and modern classic like Chanel or Dior logo
and then type boudoir , XVIII .

I wish to have proposals in both directions to allow me to see the project myself .
The logo can be figurative or abstract , simple, class or wonder ( with character ) !

WHERE WILL THE LOGO BE USED?

The logo will be displayed on cards, labels on fabrics and papers, on storefronts, catalogs, on the Internet site, paper bags...

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

I want the design to be a type set logo ( the name Martin Solene , uppercase or lowercase ) or is a type set with an illustrated logo.

The logo may be shown as a simple illustration (eg Nike, Puma , ...) or a picture around initials ( eg Chanel, Louis Vuitton) .

As for the sign of the bull, I like the idea of the head of the animal , with a horns like logo. The shape of the head can make the customers think of a corset, typically French women's clothing . This idea is neither definitive nor a requirement.

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

I do not want any other colors in the logo , just black and white.

OTHER RESTRICTIONS:

The name must be written horizontally.

GENERAL ADVICE:

It's your turn to find the logo for the next big brand for women 's ready-to - wear clothes "made in France "! Support French manufacturing !

Im counting on you !