Logo creation - Logo creation for recycling company

Creative brief

Image Profile

Chef de projet

Alexandre

Project type
LOGO MULTI
Date
Project launch date

27 Jul 2011 04:37

Participation date

27 Jul 2011 04:37

Voting date

5 Aug 2011 04:37

PROJECT BACKGROUND

We would like our current imaged to be re-vamped and made more modern and professional to conquer new markets.

The logo should be composed of an image and font.

Informations générales
LOGO NAME:

MTB Recycling

LOGO BASELINE:

LOGO MEANING:

We are looking for a logo for a company that is dedicated to recycling and the environment.

SHORT CONTEST DESCRIPTION (2-3 LINES)

We would like our current imaged to be re-vamped and made more modern and professional to conquer new markets.

The logo should be composed of an image and font.

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

Our company is composed of 80 people in the recycling sector, and we have two different services offered:
We create different machines for recycling for different products such as metal, copper, iron, rubber. We sell these machines worldwide and they are renown for their reliability and the quality of the product they produce.
We also use our own machines on our site to recycle electric cables and electronic waste. Our recycling plant is one of the most important in Europe and our know-how and advancements are well-recognized.

WHO DOES THE LOGO TARGET?

The logo should address professionals that recycle, owners of international companies that are primarily masculin.

WEBSITE:

www.mtb-recycling.fr/dev/site_flash

DO VISUAL-STYLE GUIDELINES EXIST?

MTB and recyling must be present in your logo. But we would like to avoid any stereotypical images such as a recycling triangle.

The logo should be able to appear on a dark and light background.

All of this said, we will remain open to propositions that do not match the exact criteria of our brief, new propositions are welcome!

Objectives
WHAT MESSAGE TO CONVEY?

Dynamic, high-end, modern, professional, innovative, power, show the force and reliability of our machines.

WHICH TONE SHOULD BE USED ?

Will be used on the website, products, vehicles, business cards, receipt etc.

WHERE WILL THE LOGO BE USED?

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

We like the following colors: BLUE #388369, GREY, WHITE, BLACK. It is also important to integrate the historic color of MTB which is ORANGE (#fffb224).

OTHER RESTRICTIONS:

GENERAL ADVICE: