Logo creation - Logo creation - public accountancy firm

Creative brief

Image Profile

Chef de projet

Alexandre

Project type
LOGO MULTI
Date
Project launch date

16 Jan 2014 03:46

Participation date

16 Jan 2014 03:46

Voting date

23 Jan 2014 03:46

PROJECT BACKGROUND

Hello everyone,

We are asking you to create the logo of our expert accounting firm located in New Orleans , named Bidault Richard et Associates.

It consists of thirty employees and 4 associates and members of France Challenge, the first group of French independent public accountants .

We are celebrating 50 years in February where our commitment to a significant change in our visual identity. The challenge is to modernize our image, showing our ability to adapt to new technologies and our human relationships in our daily work .
Our age is a sign of professionalism , seriousness and recognition in the profession.

Keywords: Expertise , Advice, Proximity, Modernity , Trust, Innovation, Responsiveness, Listen, Customer Service , Human Height , Dynamism (technological advance) .

The logo must be placed on a neutral background ( or without visual texture).

Good creativity!
Contact Project: contact@creads.us

Informations générales
LOGO NAME:

See details below

LOGO BASELINE:

See details below

LOGO MEANING:

The firm was established in 1963 by the merger of two independent public accountants , M and M Richard Bidault . They created the first accounting firm as a Limited Company in Orleans.
We are celebrating our 50 years in February which will modernize our logo.

SHORT CONTEST DESCRIPTION (2-3 LINES)

Hello everyone,

We are asking you to create the logo of our expert accounting firm located in New Orleans , named Bidault Richard et Associates.

It consists of thirty employees and 4 associates and members of France Challenge, the first group of French independent public accountants .

We are celebrating 50 years in February where our commitment to a significant change in our visual identity. The challenge is to modernize our image, showing our ability to adapt to new technologies and our human relationships in our daily work .
Our age is a sign of professionalism , seriousness and recognition in the profession.

Keywords: Expertise , Advice, Proximity, Modernity , Trust, Innovation, Responsiveness, Listen, Customer Service , Human Height , Dynamism (technological advance) .

The logo must be placed on a neutral background ( or without visual texture).

Good creativity!
Contact Project: contact@creads.us

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

Accountancy for companies , merchants, professionals , associations ...
Advice and assistance in all phases of business development in the following areas : accounting, tax , legal, audit , legal, social .
Our firm is a member of France Challenge, the first group of French independent public accountants .

WHO DOES THE LOGO TARGET?

Business Customers

WEBSITE:

www.bidault-richard.fr

DO VISUAL-STYLE GUIDELINES EXIST?

No.

Note: the logo you have to create will always be accompanied by the logo of France Challenge (label brand and the color of logo France Challenge can be change to fit the colors of our logo) .

We are independent and there should be no link between the two logos.

Objectives
WHAT MESSAGE TO CONVEY?

Customer service, proximity, responsiveness, human scale, dynamic (technological advance).

Our age and our affiliation with France Challenge is a guarantee of professionalism, seriousness and recognition in the profession.

We have a long experience that puts us as a reference in the world of public accounting in the Orleans area.

WHICH TONE SHOULD BE USED ?

Modern, Professional, Serious, Original

WHERE WILL THE LOGO BE USED?

Business cards, website, Letterhead, roller band, plate cabinet, balance sheets provided to our customers

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

BIDAULT RICHARD & Associates
or
BIDAULT RICHARD & Ass.
or
BRA + name above

We offer three creative directions:
- Pictogram + BRA (typo) + BIDAULT RICHARD & Associates (baseline)
- Pictogram BRA + BIDAULT RICHARD & Associates (typo)
- Pictogram + BIDAULT RICHARD & Associates (typo)
You are free to choose one or more axes of creation.

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

None available

OTHER RESTRICTIONS:

Black and white photocopies if possible

GENERAL ADVICE:

Thank you in advance for your creativity!