Logo creation - Logo creation for online boat rental

Creative brief

Image Profile

Project manager

Alexandre

Project type
LOGO MULTI
Date
Project launch date

16 Apr 2012 04:19

Participation date

16 Apr 2012 04:19

Voting date

23 Apr 2012 04:19

PROJECT BACKGROUND

I would like to create an image that makes one feel part of the nautical community. It needs to be an image of expertise and travel.
I would like a logo with a pictogram. The brand is also relatively unknown and has to develop recognition.

Informations générales
LOGO NAME:

Sailsharing

LOGO BASELINE:

LOGO MEANING:

We are creating a website where boat owners can promote and rent-out their boats while the navigators have access to a complete descrition of the zones of navigation.
We are looking for a logo that conveys an image of expertise.

SHORT CONTEST DESCRIPTION (2-3 LINES)

I would like to create an image that makes one feel part of the nautical community. It needs to be an image of expertise and travel.
I would like a logo with a pictogram. The brand is also relatively unknown and has to develop recognition.

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

The services we are proposing will be offerred exclusively online and through a web-moblie application.
Above all, the services consist of boat rentals. Contrary to other rental institutions, we do not own any boats. But, we are distinguished by our low, sensible tarifs and a distinguished fleet with varied types of boats.

WHO DOES THE LOGO TARGET?

There are two audiences that we are trying to target. First are boat owners who need to find interest and confidence in using us to manage their boat rental. This target group is between the ages of 40-70 and consists of professionals and retired persons.
The second target are the people looking for an affordable boat rental. In the end, they will rent with us because of our reliability and simplicity of our services. The renters are between 20-40 years of age that are looking at new zones of navigation and are at ease with the internet.

WEBSITE:

Under construction

DO VISUAL-STYLE GUIDELINES EXIST?

Our graphic style Is relatively undetermined. Except many of our competitors use blue color schemes to depict a nautical/marine feeling, but we would like to remain distinct from this common color code.
Instead, we would like to see designs that correspond with sunrise at sea in order to evoke the seriousness of the practice or the feeling of liberty at the beginning of everyday.
The second design idea that we have in mind could depict night navigation with the reflecting moon on the water.

Objectives
WHAT MESSAGE TO CONVEY?

I would like to create an image that makes one feel part of the nautical community. It needs to be an image of expertise and travel.

WHICH TONE SHOULD BE USED ?

WHERE WILL THE LOGO BE USED?

Where will the logo be displayed? On the website and some paper products like letterheads.

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

I would like a logo with a pictogram. The brand is also relatively unknown and has to develop recognition.

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

Many of our competitors use blue color schemes to depict a nautical/marine feeling, but we would like to remain distinct from this common color code.

OTHER RESTRICTIONS:

GENERAL ADVICE:

Avoid generic images of the sea that does not help one identify with the nautical community (dolphins etc).