Logo creation - Logo creation - mobile phone app for local area

Creative brief

Image Profile

Project manager

Alexandre

Project type
LOGO MULTI
Date
Project launch date

23 Dec 2013 05:00

Participation date

23 Dec 2013 05:00

Voting date

10 Jan 2014 05:00

PROJECT BACKGROUND

a500m.com is a mobile application and a website that allows small businesses to send their news in 2 clicks to consumers in their area.
At first, our service focused on employees (consumers) and restaurants noon (traders).
Video : 1:30
http://youtu.be/aO85mz-Mlag

The creative will need to adjust the logo for the 500m.com PRO.The PRO Version is dedicated to B2b. The winner will just add the word PRO, modify and eventually change colors.

Informations générales
LOGO NAME:

à500m.com

LOGO BASELINE:

Quoi de neuf dans le quartier ?

LOGO MEANING:

à500m.com because consumers receive only the news merchants in maximum 500m from their address.
Baseline consumers ( initial target employees) : "

SHORT CONTEST DESCRIPTION (2-3 LINES)

a500m.com is a mobile application and a website that allows small businesses to send their news in 2 clicks to consumers in their area.
At first, our service focused on employees (consumers) and restaurants noon (traders).
Video : 1:30
http://youtu.be/aO85mz-Mlag

The creative will need to adjust the logo for the 500m.com PRO.The PRO Version is dedicated to B2b. The winner will just add the word PRO, modify and eventually change colors.

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

Our start- up existed under the name VousAvezChoisi.com . We repositionsed ourselves since our platform allowed previously ordered his meal in advance from his office in a partner restaurant to retrieve without queuing . We are refocusing our service on the dissemination of news to employees of restaurants in the area and we will remove the command. VousAvezChoisi.com is to disappear and be replaced by " a500m.com "

- Industry:
o B2B : Digital Marketing (web and mobile)
o B2C Website / Newsletter hyperlocal news ( daily specials , tips ... )

- Positioning:
o B2B ( merchant) : Digital Marketing for Dummies . We are targeting merchants who do not have the time , skills or budget to marketing.
o B2C (consumers ) : to know the news of small businesses in his neighborhood in one glance, without having to go to each front ( to see the blackboard daily specials , yellow placards specials )

- Products and services:
o B2B : Mobile digital marketing tool all-in -one ( email, website , facebook ) to send its news in 2 clicks to their own contacts and / or our contacts database
o B2C mobile website / which allows to know the news trader within 500m of his address and / or receive them by email to 11:30

WHO DOES THE LOGO TARGET?

o B2C employees in urban areas ( 25 to 50 years , 50%male 50% women, limited purchasing power - rather pressed frames excluded)
o B2B : Independent retailers (average 35 years, 50% male / 50% female, hyper hurry, always under water, not always technophiles )

WEBSITE:

Current: http://www.vousavezchoisi.com - has come ( still under construction ) : http://www.a500m.com

DO VISUAL-STYLE GUIDELINES EXIST?

Not really. It alternates between pictures of real life and cartoon characters like this video :
http://youtu.be/aO85mz-Mlag

- 3 colors are currently used but fell free to not use them ( even if we wish to keep a color B2C , B2B and color neutral color for us )
o 1 pastel pink for B2C
o 1 blue pastel for B2B
o 1 dark gray neutral for us

Objectives
WHAT MESSAGE TO CONVEY?

3 values that are constantly trying to convey particular part B2B
● Simplicity
● Speed
● efficiency

On the target B2C :
● Hyperlocal
● Close
● News " fresh " ( daily updates )

On Target B2B :
● Partner ( it helps the marketing , an area where they are very bad)
● Expert (even if it has no restaurant, we know their problems and marketing we know )

WHICH TONE SHOULD BE USED ?

To use your
● B2C (employees ) : modern, slightly offset ( trying to surprise because the risk of monotony is great on daily newsletters) while remaining pro ( mainly target employees)
● B2B ( restaurant ) : modern, rather informal (these are often only independent , not necessarily highly educated ), proximity (no major retail chains )

WHERE WILL THE LOGO BE USED?

Icon app , website and mobile Internet , Business Cards , power point presentation, sticker showcase, tshirts ...

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

B2C : à500m.com
B2B : à500m.com PRO ( small a priori , such as exhibitor)

There has to be enough emphasis in the logo so that people understand the concept.
In print documents, we tend to use " 500 meters " . The url is " a500m.com " without an accent.

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

I think the small local pine Google is best to be avoided because we want to emphasize the dimension of "push" (direct emailing , FB) rather than dimension "pull" (Research on our website)

OTHER RESTRICTIONS:

Horizontal positioning
A dominant color for the B2C logo , another for B2B logo
The addition of "PRO" for B2B logo.

GENERAL ADVICE:

Surprise us! This is the First test of the platform , we are very excited to see what you are capable of!