Logo creation - Logo creation - pharmaceutical company

Creative brief

Image Profile

Chef de projet

Alexandre

Project type
LOGO MULTI
Date
Project launch date

2 Oct 2013 06:40

Participation date

2 Oct 2013 06:40

Voting date

9 Oct 2013 06:40

PROJECT BACKGROUND

Hello,

We are asking you to create the logo of our Pharmacy, offering for sale a wide range of pharmaceutical products in a quality area of 500 m2. Renovations are underway for its restoration, you can preview the new architectural style of the structure in the attachments uploaded.

Further details :
- Horizontal logo Pharmacie Gabriel
- Variations: The Gabriel Pharmacy / / PLG
- Reminder: the main visual should only contain the logo and nothing else plus a neutral background that is with the visual texture.

Good luck during the creation !

Project contact:
Richard
contact (@ creads.org)

Informations générales
LOGO NAME:

Pharmacie Le Gabriel

LOGO BASELINE:

None

LOGO MEANING:

We do not want a replica of the old logo, we want a much more modern and updated image relaying some of the attributes of the old logo image, refer to the following brief.

In the attachment there is a picture of the old logo.

SHORT CONTEST DESCRIPTION (2-3 LINES)

Hello,

We are asking you to create the logo of our Pharmacy, offering for sale a wide range of pharmaceutical products in a quality area of 500 m2. Renovations are underway for its restoration, you can preview the new architectural style of the structure in the attachments uploaded.

Further details :
- Horizontal logo Pharmacie Gabriel
- Variations: The Gabriel Pharmacy / / PLG
- Reminder: the main visual should only contain the logo and nothing else plus a neutral background that is with the visual texture.

Good luck during the creation !

Project contact:
Richard
contact (@ creads.org)

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

The sales area is primarily a pharmacy.
We are currently ranked in the top 5 active pharmacies in the Lebanese market.

Located in the heart of the capital, our company remains unique in the market by offering the following services :
• the concept (500m2 self-service)
• the choice of products available
• the quality of service
• Promotions implemented according to a schedule in advance

The new pharmacy differs from the market because of its modernity, its features, exclusive or specific products on the shelf, the treatment room and cabin orthopedics.

Several categories are provided:
• Medicines and non-prescription (12 pharmacists - 5 board counters)
• OTC and homeopathy
• Dermocosmetic and cosmetics (4 Dermo-counselors)
• Food supplements, nutrition (organic, dietary and special nutrition)
• Paramedic
• GMS
• Baby section
• Perfumery
• Various accessories in terms of hair products, makeup and wellness

Other features and variables:
• ISO Certification
• CRM
• Personalized Diagnostics

WHO DOES THE LOGO TARGET?

Men and women aged 20 years and over

WEBSITE:

Non existent

DO VISUAL-STYLE GUIDELINES EXIST?

None predefined

The logo created must agree with the architectural style of the new pharmacy (see attachments).

Objectives
WHAT MESSAGE TO CONVEY?

Expertise, professionalism, leadership, modernity, innovation, quality of services and technologically advanced.

WHICH TONE SHOULD BE USED ?

Modern, professional, innovative and prestigious

WHERE WILL THE LOGO BE USED?

• The exterior sign • Paper bags and gift packages • White Blouses • Voucher • Cards • Electronic signature and next website • Various POS used as a carrier to announce the promotions: Also including: >>>>>>>The information and guidance sheets for promotions >>>>>>>Educational Leaflets, posters, stops rays, Screens and kiosks

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

"The Pharmacy Gabriel"

Or "The Gabriel Pharmacy"

Or "PLG"

The pharmacy codes must be found in the logo and the above symbol of the CROSS must be considered the most representative symbol of our business.

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

None required

OTHER RESTRICTIONS:

The logo should comply with the dimesions of the exterior design (17.8m long x 1.58m)

GENERAL ADVICE:

We are relying on you to create a modern and innovative logo while taking the image of our pharmacy into consideration.

Good luck with the creation of the logo!