Logo creation - Logo creation for a japanese jewellry brand

Creative brief

Image Profile

Chef de projet

Alexandre

Project type
LOGO MULTI
Date
Project launch date

27 Sep 2013 04:40

Participation date

27 Sep 2013 04:40

Voting date

4 Oct 2013 04:40

Informations générales
LOGO NAME:

LOGO BASELINE:

LOGO MEANING:

The aim is to create a logo for a jewellery and cosmetics brand targetting wealth women from the age of 30 to 60

The aim of this jewellery brand is to make mature women feel young again. It is also to make them feel like they are back in their 20’s.

The brands ambition is for the cosmetics to give the woman a shine similar to that of a jewel.

SHORT CONTEST DESCRIPTION (2-3 LINES)

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

Jewellery , also including luxury cosmetics

WHO DOES THE LOGO TARGET?

Women aged from 30 to 60 years old.

WEBSITE:

Under Construction

DO VISUAL-STYLE GUIDELINES EXIST?

The customer would like to avoid the representation of cosmetics and jewellry.

Objectives
WHAT MESSAGE TO CONVEY?

The jewellery can allow the women who purchase them to seem or otherwise see themselves more beautiful than the other mature age women. The jewellery is supposed to make them feel special.

WHICH TONE SHOULD BE USED ?

The keywords are:

- Shine
- Quality
- Class

WHERE WILL THE LOGO BE USED?

The logo should be engraved on the reverse of the ring. It will be helpful if you could integrate this problem feasibility in your designs.

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

Savior Bijou

A pictogram:

- Should avoid representations of diamond jewelry, and cosmetics. (This does not mean prohibited)
- Instead initials or an abstract symbol are welcome.

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

Avoid representation of diamond jewelry, and cosmetics. (this does not mean prohibited)

Housing situations should be in variations.

OTHER RESTRICTIONS:

It is important that the logo gives the impression of: "this brand is world class."

The logo should be engraved on the back of his collar.

GENERAL ADVICE:

Remember: This is a of high-end brand jewelry for mature age women.