Logo creation - Logo creation - event lingerie / swimwear

Creative brief

Image Profile

Chef de projet

Audrey

Project type
LOGO MULTI
Date
Project launch date

19 Feb 2014 10:31

Participation date

19 Feb 2014 10:31

Voting date

26 Feb 2014 10:31

PROJECT BACKGROUND

Hello everyone,

We are asking you to create the logo of the event "Absolute Summer by Mode City" whose second edition will take place in July.

This event is for women in Paris and helps promote the game marks swimwear, lingerie and summer accessories. The main activity is the person chooses her lingerie and swimwear suited to her needs and their silhouette.

It is primarily a MODE event, so avoid creations highlighting swimwear or underwear, too simplistic.
Do not fall into the girly or kawai, we aim for women who are feminine and elegant.

Keywords: MODE / FEMALE / DYNAMIC / SUMMER / REFINED / BOARD / PRIVACY
The logo must be placed on a neutral background (or without and visual texture).

Good Luck!
Project contact : contact@creads.us

Informations générales
LOGO NAME:

Absolute Summer by Mode City

LOGO BASELINE:

None requried

LOGO MEANING:

Our logo must convey the identity of the event: 100% for women on the theme of the beauty of the woman in summer event. It is an fashion event generally not only related to underwear or swimwear.

CAREFUL not to fall into the GIRLY stereotypes.
We appeal to women in their thirties on average, who ebrace their femininity and are stylish .

SHORT CONTEST DESCRIPTION (2-3 LINES)

Hello everyone,

We are asking you to create the logo of the event "Absolute Summer by Mode City" whose second edition will take place in July.

This event is for women in Paris and helps promote the game marks swimwear, lingerie and summer accessories. The main activity is the person chooses her lingerie and swimwear suited to her needs and their silhouette.

It is primarily a MODE event, so avoid creations highlighting swimwear or underwear, too simplistic.
Do not fall into the girly or kawai, we aim for women who are feminine and elegant.

Keywords: MODE / FEMALE / DYNAMIC / SUMMER / REFINED / BOARD / PRIVACY
The logo must be placed on a neutral background (or without and visual texture).

Good Luck!
Project contact : contact@creads.us

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

An event born from the observation that women need help choosing lingerie and swimwear suited to their needs and their silhouette.

This is why we launched this event for women to present a particular movement in Paris .

This is the 2nd Edition. The first edition was very promising : the stands were selling brands of lingerie , swimwear , ready- to-wear range ( dresses, pareos ... ) and summer accessories (shoes , hats, sunglasses, suns , bags ... ) , brands of lingerie and swimwear , beauty tips for women in summer, a parade of fresh and dynamic fashion, a participatory DIY workshop space ( do it yourself) , the foodtrucks a photo call , makeup gifts , goodies , sweets ...

WHO DOES THE LOGO TARGET?

Target audience is the general public - Parisian Woman Type, from 20-40 years , with alot of purchasing power .

WEBSITE:

www.lingerie - swimwear -paris.com

DO VISUAL-STYLE GUIDELINES EXIST?

No

Objectives
WHAT MESSAGE TO CONVEY?

MODE / FEMALE / DYNAMIC / SUMMER

WHICH TONE SHOULD BE USED ?

It is an event created by women , for women.
The designer is allowed to have some spontaneous creations however, please refrain from being vulgar.

WHERE WILL THE LOGO BE USED?

The logo will be displayed on all the communication media of the event as there will be no visual communication (print and digital invitations, posters, windows, websites, social networks, banners, large signs on site). It is the logo that will be visual.

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

Absolute Summer by Mode City

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

None

OTHER RESTRICTIONS:

Black and white logos are welcome. This oould give the logo a different tone and image.

GENERAL ADVICE:

Good luck to all!