Logo creation - Logo creation - e-commerce website for pets

Creative brief

Image Profile

Project manager

Alexandre

Project type
LOGO MULTI
Date
Project launch date

21 Feb 2014 05:37

Participation date

21 Feb 2014 05:37

Voting date

28 Feb 2014 05:37

PROJECT BACKGROUND

Hello everyone,

We ask you to create the logo of an e -commerce dedicated to pets site named VETALITY .
The site is aimed at women and men attentive to their pets, who want the best for them in terms of comfort , care, education and nutrition.

We want a logo that evokes the following concepts : professional , technical, innovation, usability , technology, connectivity and reference to the veterinary community.
The logo should also evoke the following sector: website selling products for pet animals without representing a particular type .

Good Luck =)

Project contact : contact@creads.us
Warning: The logo must be placed on a neutral background (or without a visual texture).

Informations générales
LOGO NAME:

VETALITY

LOGO BASELINE:

None requried

LOGO MEANING:

MEANING OF NAME :
Veterinary and Vitality .

MEANING OF LOGO:
Evoking the folowing sector: A website selling products for pets
without representing a particular type of animal.

SHORT CONTEST DESCRIPTION (2-3 LINES)

Hello everyone,

We ask you to create the logo of an e -commerce dedicated to pets site named VETALITY .
The site is aimed at women and men attentive to their pets, who want the best for them in terms of comfort , care, education and nutrition.

We want a logo that evokes the following concepts : professional , technical, innovation, usability , technology, connectivity and reference to the veterinary community.
The logo should also evoke the following sector: website selling products for pet animals without representing a particular type .

Good Luck =)

Project contact : contact@creads.us
Warning: The logo must be placed on a neutral background (or without a visual texture).

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

Our mission is to provide our customers withhigh value content, services and products.

Our ambition : To become the website for pets as "sharp", a reference in the field of animal care.

Our motto : Take care of your pet like you would take care of yourself by providing them with the same level of treatment and service.

Our point of differentiation is based on our products, content and publicly available technical service.

WHO DOES THE LOGO TARGET?

The site is aimed at women and men attentive to their pet who wish to make it the best in terms of comfort , care, education, nutrition.

Our customers are curious and open-minded about the animal world it is a center of great interest .
( More in pj )

WEBSITE:

Under Construction

DO VISUAL-STYLE GUIDELINES EXIST?

No.

We would like you to use the structure of our competitors logos as a guideline for your designs :
http://www.zooplus.fr/
http://www.wag.com/

Objectives
WHAT MESSAGE TO CONVEY?

The tone should be professional .
Our personality should come out through the following points:

- PRO : Quadruple expertise to our customers logistics, sourcing, and veterinary web
- TECHNICAL : Content, cutting-edge products and services to make pets feel and look their best
- INNOVATIVE : Proposal continuous new products, content and services to our customers
- FRIENDLY : Simple , accessible and caring
- VETERINARY : Serving the animal and its owner. Ethically RESPONSIBLE ;
- CONNECTED : Mastery of digital tools and contact with the communities and the world around us.

(Info in pj )

WHICH TONE SHOULD BE USED ?

Any design that is Simple and Modern but we are open to any other ideas.
Graphic and Visual
However DO NOT USE : A Handcraft or Artistic style

WHERE WILL THE LOGO BE USED?

Website

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

VETALITY
Find an item illustrating activity and pets without a target in particular.

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

The realization of several types of animals.

OTHER RESTRICTIONS:

Logo should be simple, clear and punchy.
Preferably a logo that is horizontal.
Can be adjusted easily to an icon for a mobile application.

GENERAL ADVICE:

Thank you for your creation. You will hopefully help, a great project that will shake up the e-commerce market for pet products!