Logo creation - Logo creation - design window

Creative brief

Image Profile

Chef de projet

Alexandre

Project type
LOGO MULTI
Date
Project launch date

13 Nov 2013 05:54

Participation date

13 Nov 2013 05:54

Voting date

20 Nov 2013 05:54

PROJECT BACKGROUND

Hello,

We ask you to create the new logo of our company. We renew our image by giving it a more upscale positioning and quality.

Keywords: leadership - premium - quality - friendliness - services.

Other variations:
- Logo (main colors: gray and red, highly recommended)
- If possible scenarios
- Important information: the main visual should only contain the logo and nothing else + a neutral background that is not without visual texture

Show creativity =)

Project contact: contact (@ creads.us)

Informations générales
LOGO NAME:

Design Window

LOGO BASELINE:

None

LOGO MEANING:

We do not want to create a classic name like Mister Chassis, Chassis # 1, ... ( like all our competitors) and to directly evoke the world of carpentry.
We wanted to offer an offbeat vision and a modern name for our company .

SHORT CONTEST DESCRIPTION (2-3 LINES)

Hello,

We ask you to create the new logo of our company. We renew our image by giving it a more upscale positioning and quality.

Keywords: leadership - premium - quality - friendliness - services.

Other variations:
- Logo (main colors: gray and red, highly recommended)
- If possible scenarios
- Important information: the main visual should only contain the logo and nothing else + a neutral background that is not without visual texture

Show creativity =)

Project contact: contact (@ creads.us)

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

High quality exterior carpentry - Chassis (PVC, wood , aluminum, wood overturned aluminum ... ) .
100% Belgian : manufacture / produce / place .

WHO DOES THE LOGO TARGET?

B to C - all individuals wanting to build or renovate their home.
The new identity is to seduce a woman and convince a man.

WEBSITE:

www. designwindow.be

DO VISUAL-STYLE GUIDELINES EXIST?

No predefined style .
The site is under renovation . We took the opportunity to update the image of the company .

Objectives
WHAT MESSAGE TO CONVEY?

Upmarket compared to the existing one.
Keywords: leadership, quality, reliability, listening, trust, reliability, innovation, usability, accessibility, service.

WHICH TONE SHOULD BE USED ?

Contemporary - warmth / friendliness - upscale - sleek.

WHERE WILL THE LOGO BE USED?

Cards, Website, Letterhead, window, vehicle, textiles, teachers slides.

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

The name "Window Design".
You can work on the original for pictogram or an abstract form evoking not carpentry / sector but the values mentioned above.

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

Avoid primary colors.

OTHER RESTRICTIONS:

Prefer grey colors.
We would like to keep the two main colors: grey and red.

GENERAL ADVICE:

The company renews its image. Everything is at it again!
Take the opportunity to go wild ... while remaining in congruence with the product and the fact
it must still reassure the target. It is therefore a positive outburst.