Logo creation - Logo creation - creating a cosmetic brand (japan)

Creative brief

Image Profile

Project manager

Alexandre

Project type
LOGO MULTI
Date
Project launch date

13 Feb 2014 05:15

Participation date

13 Feb 2014 05:15

Voting date

20 Feb 2014 05:15

PROJECT BACKGROUND

The task is to create a logo for a brand of Japanese cosmetics. The application of these products is on the parts of the female body where the skin is most sensitive.

The target audience are mainly women aged 30 to 50 years. The logo should be directed to the Japanese market as well as the Asian international market.

The desired logo should be bright, elegant, simple, and borrowing smoothly.

Reminder: The main visual should only contain one logo, which should be presented on a neutral background.

Project contact: contact@creads.us

Informations générales
LOGO NAME:

Peculiar Dug

LOGO BASELINE:

New Sense of Beauty

LOGO MEANING:

"To emerge from deep within you your uniqueness"

Peculiar = special / particular
Dug = Past tense of "to dig" Shape, dig / dig

SHORT CONTEST DESCRIPTION (2-3 LINES)

The task is to create a logo for a brand of Japanese cosmetics. The application of these products is on the parts of the female body where the skin is most sensitive.

The target audience are mainly women aged 30 to 50 years. The logo should be directed to the Japanese market as well as the Asian international market.

The desired logo should be bright, elegant, simple, and borrowing smoothly.

Reminder: The main visual should only contain one logo, which should be presented on a neutral background.

Project contact: contact@creads.us

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

Manufacture and sale of cosmetics , makeup, and consulting for beauty salon.

The parent owner of this new brand has a lounge in the center of Tokyo for 5 years.

The products of this brand new application are intended power on the parts of the female body where the skin is most sensitive.

WHO DOES THE LOGO TARGET?

Japanese women and women internationally who are aged 30 to 50 years.

WEBSITE:

Under construction

DO VISUAL-STYLE GUIDELINES EXIST?

The desired logo is bright, elegant, simple, and borrowing smoothly.

Objectives
WHAT MESSAGE TO CONVEY?

Cleanliness, confidence, security smoothly, especially (in a good sense).

WHICH TONE SHOULD BE USED ?

A simple style, without necessarily being completely purified.

WHERE WILL THE LOGO BE USED?

Packaging and Card

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

- The exact wording is : " Peculiar Dug "
There are currently no importance in the case of letters.
The typography must be elegant and should be visually edited , it must provide a small graphic subtlety.


- Please submit at least one variation with the baseline:
" New Sense of Beauty"

- Regarding the icon , you have creative freedom, however, try not to deviate from the brief by proposing fanciful renderings .

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

No typography that is too " raw " .
As explained above, a little work on the typography is requested.

OTHER RESTRICTIONS:

For information, here is the website of the parent company (which is not the site of the Peculiar Dug brand).

http://www.qualia-na9us.com/

GENERAL ADVICE:

Good luck to you all!