Logo creation - Logo creation - cold food transportation

Creative brief

Image Profile

Project manager

Alexandre

Project type
LOGO MULTI
Date
Project launch date

11 Dec 2013 02:30

Participation date

11 Dec 2013 02:30

Voting date

18 Dec 2013 02:30

PROJECT BACKGROUND

Konnichiwa everyone!

This project is to imagine a company logo transporting fruits and vegetables in cold storage.

In addition to its application to trucks, the logo is embroidered in caps Golf players under sponsorship. Attention to propose a brodable logo.

The color should reflect the cold, so use the blue colour range.

Reminder:
Only the logo must appear on the main display, on a neutral background, without any other design.

Informations générales
LOGO NAME:

Miyabi Shoun ou Miyabi

LOGO BASELINE:

See tab

LOGO MEANING:

Nothing special

SHORT CONTEST DESCRIPTION (2-3 LINES)

Konnichiwa everyone!

This project is to imagine a company logo transporting fruits and vegetables in cold storage.

In addition to its application to trucks, the logo is embroidered in caps Golf players under sponsorship. Attention to propose a brodable logo.

The color should reflect the cold, so use the blue colour range.

Reminder:
Only the logo must appear on the main display, on a neutral background, without any other design.

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

A transport company of fruit and vegetables in cold storage

WHO DOES THE LOGO TARGET?

Any kind of person

WEBSITE:

None available

DO VISUAL-STYLE GUIDELINES EXIST?

None available

Objectives
WHAT MESSAGE TO CONVEY?

Reassurance
Confidence
Technology (trucks include trailers for the cold room)

WHICH TONE SHOULD BE USED ?

A trait that shows that the vehicle has power and strength.
No penciling style or artistic blur.

WHERE WILL THE LOGO BE USED?

Card, Truck Sign Golfer Hat (Attention logo must be embroidered on 90x25mm)

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

Name for the logo:
Miyabi Shoun ou Miyabi
uppercase or lowercase

Baseline (optional, but you can show with 3):
· 生鲜 食材 低温 输送
· Refrigerated Transport
· Pro's driver group

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

Prohibited:
- Stereotypes about Japan
- Writing calligraphy

Avoid but not banned:
- The representation of a truck

OTHER RESTRICTIONS:

Logo to be embroidered will be able to operate in flat.
The color used to be blue with reference to cold rooms.
The logo should be able to operate in variable geometry (picto top and bottom text / pictogram and text left to right).

GENERAL ADVICE:

"I do not think much of my company logo. I need your creative power to find it. Thanks a lot."

12/12/2013 10:08
Hello designers! The client has requested that you do not include any fruits or vegetables in the logo. The client also requests that you refrain from using any ice or stereotypical cold symbols eg. Snowflake, Ice cube, frost, snow e.t.c Thanks and i look forward to viewing your designs! Best Regards, Richard Amuaku (Project Manager)