Logo creation - Logo creation for bike shop

Creative brief

Image Profile

Chef de projet

Alexandre

Project type
LOGO MULTI
Date
Project launch date

17 Jan 2012 04:32

Participation date

17 Jan 2012 04:32

Voting date

24 Jan 2012 04:32

PROJECT BACKGROUND

We are a store that sell bicycles of medium to high quality. We are looking for a new logo that reflects the following values:
Professionalism, quality, know-how, and great service.

Informations générales
LOGO NAME:

NEWAY bike shop

LOGO BASELINE:

LOGO MEANING:

We are looking for a new logo that will attract our clientele to our high-end quality products and services.

SHORT CONTEST DESCRIPTION (2-3 LINES)

We are a store that sell bicycles of medium to high quality. We are looking for a new logo that reflects the following values:
Professionalism, quality, know-how, and great service.

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

18 years of experience
More than 10,000 bikes
A team of 8 professionals

WHO DOES THE LOGO TARGET?

Community/leisure bikers between 2-90 years of age.
Main target group are men between 35-50 years old that are at the research of quality products and services.

WEBSITE:

www.neway-nice.com and facebook page

DO VISUAL-STYLE GUIDELINES EXIST?

Objectives
WHAT MESSAGE TO CONVEY?

Has to be high-quality, readable, professional, clear, modern and timeless. An image for the logo would be a huge plus.

WHICH TONE SHOULD BE USED ?

WHERE WILL THE LOGO BE USED?

Will be displayed on the front of the store, T-shirts, bills, and on our internet site.

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

OTHER RESTRICTIONS:

GENERAL ADVICE: