Logo creation - Logo creation - agricultural exploration

Creative brief

Image Profile

Chef de projet

Alexandre

Project type
LOGO MULTI
Date
Project launch date

23 Jan 2014 05:56

Participation date

23 Jan 2014 05:56

Voting date

31 Jan 2014 05:56

PROJECT BACKGROUND

Hello everyone,

We ask you to create the logo of our Tunisian farm society based primarily on agriculture.

Our company is new and we want to identify which image stands out from the stereotypical idea of the agricultural environment : rural, rustic, traditional .

This means you should avoid pictograms that are representative of fruits and are too cartoonish .
However, we do not reject the idea of a pictogram representing the agricultural and arboreal environment as a tree for example.

No references to Tunisia, we want to keep an open image and not be categorized .
We export our products , a reference to the international openness can be proposed.

Keywords: modernity, quality, openness , professionalism.
The logo must be placed on a neutral background .

Good luck!
Project Contact: contact@creads.us

Informations générales
LOGO NAME:

See details below

LOGO BASELINE:

See details below

LOGO MEANING:

We sell the crops in bulk to wholesalers, now we want to sell the crops ourselves, that is why we want a logo that represents our products, which are mainly fruits.

SHORT CONTEST DESCRIPTION (2-3 LINES)

Hello everyone,

We ask you to create the logo of our Tunisian farm society based primarily on agriculture.

Our company is new and we want to identify which image stands out from the stereotypical idea of the agricultural environment : rural, rustic, traditional .

This means you should avoid pictograms that are representative of fruits and are too cartoonish .
However, we do not reject the idea of a pictogram representing the agricultural and arboreal environment as a tree for example.

No references to Tunisia, we want to keep an open image and not be categorized .
We export our products , a reference to the international openness can be proposed.

Keywords: modernity, quality, openness , professionalism.
The logo must be placed on a neutral background .

Good luck!
Project Contact: contact@creads.us

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

Our industry is agriculture, especially arboriculture: apple, pear, olive ...
We export our products abroad.

WHO DOES THE LOGO TARGET?

The logo is aimed at companies and individuals.

WEBSITE:

None available

DO VISUAL-STYLE GUIDELINES EXIST?

No

Objectives
WHAT MESSAGE TO CONVEY?

We wish to highlight the quality of our products and to convey a message of professionalism, rigor and modernity.

Our company is new and the image it wishes to reflect must stand out from the idea that it is part of the agricultural community.

We export our products , a reference to the international openness can be proposed.

WHICH TONE SHOULD BE USED ?

We are open to any proposals.
We love the contemporary 3D effect with shades of color and brightness .

WHERE WILL THE LOGO BE USED?

The logo will be broadcasted on administrative documents ( letterhead, business card, etc..) and also on product labeling (apple, pear, orange, etc..).

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

Creatives are free to choose between:

Or pictogram + " STEA " letterpress
Or pictogram + " STEA " in typography and " Société Tunisienne Agricultural Operations " in baseline
Or pictogram STEA + " Société Tunisienne Operative Agricole " in baseline

There are two popular logos attached to go by.

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

Avoid a pictogram with fruit (too cartoonish).

No references to Tunisia because we want to keep an open and international dimension to our society.

We do not ban a pictogram representing the agricultural and arboreal environment as a tree for example if it is stylized .

OTHER RESTRICTIONS:

Popular 3D effects.
Size constraint : the logo must be able to correctly read the labels on fruit .

GENERAL ADVICE:

Good luck to all of you participating !