Logo creation - Garage for handicapped transport

Creative brief

Image Profile

Project manager

Nicolas

Project type
LOGO MULTI
Date
Project launch date

10 Feb 2015 15:00

Participation date

12 Feb 2015 15:00

Voting date

22 Feb 2015 15:00

PROJECT BACKGROUND

Hello everyone,

Here is a project to create a logo for a garage that transforms and adapts vehicles for people with disabilities or reduced mobility.

In short:
It must include the company’ s name "Handi Mobility Concept".
The notion of mobility, transformation must be reflected in creation. The person with disability must be recognizable in the logo.
However the logo have to be a compromise between pictorial and abstract. Be aware of a representation too concret. We require a logo, not a drawing.
The logo must remain sober enough, not too much detail and not too many colors (3 maximum).

Feel free to ask questions.

Good luck !

Branding
NAME OF LOGO :

Handi Mobility Concept

BASELINE :

No answer

NAME OF THE PARENT ORGANIZATION :

No answer

PROJECT REPRESENTED BY LOGO :

Vehicles of transformation and adaptation for driving and transporting people with disabilities or reduced mobility

TARGET AUDIENCE OF THE DESIGN :

Every disabled person, even partial, for the conduct and / or transportation. Hospitals, occupational centers, associations and foundations of paraplegic

COMPETITORS :

Garages and garage - body specialized in the transformation of vehicles for disabled people.

VALUES TO CONVEY :

Wheelchairs for the disabled, mobility, vehicle transformation.

LOGO WILL BE APPLIED ON TO :

Business card, web, car of representation

Creative direction
LOGO TYPE DESIRED :
PICTOGRAPHIC LOGO
ABSTRACT LOGO
TYPOGRAPHIC RESTRICTIONS :

No, uppercase or lowercase, free to you!

REQUIREMENTS AND RECOMMENDATIONS :

Mandatory graphic elements. You can use colors related to medical and associative (blue, green ...) but you can also get away from it while remaining fairly sober.
The logo must represent mobility

DETAILS WHICH ARE PROHIBITED :

Not more than 3 colors

LOGOS THE CLIENT LIKES :

TOTAL

LOGOS THE CLIENT DOES NOT LIKE :

Typographic logos because they are riding their reputation because they are already known brands of the general public

19/02/2015 17:38

Hello everyone,

Thank you for all your suggestions. After a meeting with the client, I would like to add some details to the brief .

All logos evoke a car or a wheelchair are too concrete. On the other hand, suggestions too abstract are forbidden as well .The logo should primarily evoke mobility, movement, our aim is to find the right balance between a concrete and an abstract logo. It should evoke the chair and disability without much show.

We also have to remove from the logo " Disabled " with the chair in the square and offer something different

Good creativity !

Best Regards,

Nicolas