Logo creation - Fast food company

Creative brief

Image Profile

Project manager

Creads

Project type
LOGO MULTI
Date
Project launch date

15 Dec 2014 16:46

Participation date

17 Dec 2014 16:46

Voting date

24 Dec 2014 16:46

PROJECT BACKGROUND

Hello everyone!

We would like propose you to create a logo for a fast food company.
Located in front of a train station, they offer meals from morning till evening. Healthy and good quality meals.
Our client recommend to use the orange color to design the logo.

Good luck!

Branding
NAME OF LOGO :

Original Break

BASELINE :

-

NAME OF THE PARENT ORGANIZATION :

-

PROJECT REPRESENTED BY LOGO :

“Original Break” is a fast food company. Cold / hot meals, pasta, sandwiches, salads and soups.
Located in the city center, next to a train station, some of offices, businesses and schools. We propose an alternative to fast food trade, to serve exclusively a number of meals prepared daily on site, using local and seasonal produce and we don’t work with frozen products.


VALUES to transmit:
Transparency, quality, authenticity and close

TARGET AUDIENCE OF THE DESIGN :

Multiple. Located in front of a station aimed at people who frequent the area (Schools, offices).

COMPETITORS :

McDonalds, Quick, Trib’s, La Mie câline, kebabs, boulangerie, restaurants..

VALUES TO CONVEY :

Transparency, quality, authenticity and close.

LOGO WILL BE APPLIED ON TO :

Showcase, Signs, Menu, Web...

Creative direction
LOGO TYPE DESIRED :
TYPOGRAPHIC RESTRICTIONS :

-

REQUIREMENTS AND RECOMMENDATIONS :

"Original and Break," you can play with both words (typography and color) differently or not.
Our business revolves around the orange, it isn’t compulsory to use only the orange color.

DETAILS WHICH ARE PROHIBITED :

Cliché, abstract and colorful.

LOGOS THE CLIENT LIKES :

Vagabond Barista
Sunnysidegames

LOGOS THE CLIENT DOES NOT LIKE :

SNCF
BNP