Logo creation - Diamond jewelry demoni

Creative brief

Image Profile

Project manager

Nicolas

Project type
LOGO MULTI
Date
Project launch date

5 Mar 2015 14:00

Participation date

7 Mar 2015 14:00

Voting date

18 Mar 2015 14:00

PROJECT BACKGROUND

Hello everyone,

Demoni, a brand of Home Shopping Service is looking for a logo.
Home Shopping Service is a subsidiary of M6 group that produces all teleshopping programs, including the issuance M6 Boutique M6 and M6 TV channel Boutique & co. The latter will broadcast this new brand.

Dreams come true!
Demoni revolutionized the jewelry shiny finger like a diamond, while being accessible to all women!
Demoni is an exclusive brand, specially created by using the best expertise of stones with the same aesthetic criteria as diamonds.
The Demoni are cut like real diamonds, with common cuts as the brilliants, oval, cushion, square, marquise, pear and many others, and the refractive index of the stones is of such as high quality that it creates the diamond glare.
Demoni is the mark of expression for women, with designs as well as discrete parts to the insured volume to satisfy your wildest desires.

Promise: diamond jewelry with imitated stones, contained all the codes of the jewelry, the only difference is the price! With Demoni, dreams come true!

The logo should represent the shine and the sparkle of diamonds, luxury, modernity, femininity and a big portion of glamour.
It should be visible and legible on smaller demonstrations , however, the typography and any component icon of the logo should be sufficiently legible.
The full name ‘ Demoni ‘ should appear with capitalized first letter.

Inspiration Recommended: moving towards the diamond universe, its brilliance, its facets, reflections, forms etc.
Be careful not to turn to other types of precious stones like costume jewelry.

Lots of glamour for all your designs!

Branding
NAME OF LOGO :

Demoni

BASELINE :

No

NAME OF THE PARENT ORGANIZATION :

No answer

PROJECT REPRESENTED BY LOGO :

Demoni includes the brand name and the name of a stone for a jewelry collection that offers the look of diamonds for a fraction of the cost!

TARGET AUDIENCE OF THE DESIGN :

Jewelry:

- For all women, all ages
- For all facets of women, a wide selection of creative frames and intriguing styles to coordinate any outfit.
- 925 silver

COMPETITORS :

No answer

VALUES TO CONVEY :

Shine, sparkle, diamond, luxury, modernity, femininity, glamour.

LOGO WILL BE APPLIED ON TO :

It will be used in our print media, also in the graphical appearance of the M6 television shop & Co and the issuance M6 Boutique M6.
The logo should be visible and legible on smaller demonstrations.

Creative direction
LOGO TYPE DESIRED :
TYPOGRAPHIC RESTRICTIONS :

The entire name ‘Demoni ‘ should appear with a first capitalized letter. No accents.
Use lowercase, uppercase letters, initials and / or free pictograms. In case of lowercase and uppercase keep the "D" capitalized.

REQUIREMENTS AND RECOMMENDATIONS :

The logo should be used in the graphical appearance of a TV show and therefore in a very small size. Thus typography and any component icon logo should be sufficiently legible.
The use of color / shape is free, as the positioning remains in luxury, elegance and modernity.
Inspiration Recommended: moving towards the diamond universe, its brilliance, its facets, reflections, forms etc.

DETAILS WHICH ARE PROHIBITED :

Avoid any relations to costume jewelry.

LOGOS THE CLIENT LIKES :

No answer

LOGOS THE CLIENT DOES NOT LIKE :

No answer