Logo creation - Cycling clothing brand

Creative brief

Image Profile

Chef de projet

Creads

Project type
LOGO MULTI
Date
Project launch date

16 Apr 2015 15:00

Participation date

18 Apr 2015 15:00

Voting date

25 Apr 2015 15:00

PROJECT BACKGROUND

Hello everyone,

Laurie Berthon and Quentin Lafargue, members of track cycling team in France want to start a clothing brand dedicated to cycling. Here are their Facebook pages:

https://www.facebook.com/Quentin.Lafargue.Officiel and https://www.facebook.com/pages/Laurie-Berthon/701066549922118?fref=ts
The name of the logo is Becyqle the baseline is Life is a beautiful ride. It’ s possible to use the short form of ‘ Becycle ‘ as BQL.
The logo should be simple, not too flashy.
Black and White, the Italian writing and a vintage look are appreciated.
The colors are forbidden.

Good luck and lots of creativity!

Branding
NAME OF LOGO :

Becyqle

BASELINE :

Life is a beautiful ride

NAME OF THE PARENT ORGANIZATION :

PROJECT REPRESENTED BY LOGO :

The objective is to create and distribute a visual identity, able to gather, unite a population around us (Laurie and Quentin) and our discipline. The basic idea is to grow our brand awareness through an activity related to our sport but different from our high-level practice.

TARGET AUDIENCE OF THE DESIGN :

Targets are men and wome, cyclists of all ages, mostly between 15 and 60 years.
National market exclusively.

COMPETITORS :

Rapha
Ravito
Grupetto

VALUES TO CONVEY :

track cycling, fun, friendly, class, simple, original

LOGO WILL BE APPLIED ON TO :

clothing (shirt, sweater, polo shirt, shirt, shorts, men and women)
accessories (hat, towel, phone shell ...)
print media (business cards, website, poster ...)

Creative direction
LOGO TYPE DESIRED :
TYPOGRAPHIC LOGO
ALPHABET LOGO
EMBLEM LOGO
TYPOGRAPHIC RESTRICTIONS :

No constraint

REQUIREMENTS AND RECOMMENDATIONS :

Possibility of contraction of the name in BQL
Reminder of cycling and of velodrome if possible
Logo sober and not too flashy
Black and White
Italien writing appreciated
Vintage appearance preferred

DETAILS WHICH ARE PROHIBITED :

Colors

LOGOS THE CLIENT LIKES :

Instagram
Rapha
Le coq sportif

LOGOS THE CLIENT DOES NOT LIKE :

Logo with animals (lacoste ...)
Michelin.