Laurie Berthon and Quentin Lafargue, members of track cycling team in France want to start a clothing brand dedicated to cycling. Here are their Facebook pages:
https://www.facebook.com/Quentin.Lafargue.Officiel and https://www.facebook.com/pages/Laurie-Berthon/701066549922118?fref=ts
The name of the logo is Becyqle the baseline is Life is a beautiful ride. It’ s possible to use the short form of ‘ Becycle ‘ as BQL.
The logo should be simple, not too flashy.
Black and White, the Italian writing and a vintage look are appreciated.
The colors are forbidden.
Good luck and lots of creativity!
Life is a beautiful ride
The objective is to create and distribute a visual identity, able to gather, unite a population around us (Laurie and Quentin) and our discipline. The basic idea is to grow our brand awareness through an activity related to our sport but different from our high-level practice.
Targets are men and wome, cyclists of all ages, mostly between 15 and 60 years.
National market exclusively.
track cycling, fun, friendly, class, simple, original
clothing (shirt, sweater, polo shirt, shirt, shorts, men and women)
accessories (hat, towel, phone shell ...)
print media (business cards, website, poster ...)
Possibility of contraction of the name in BQL
Reminder of cycling and of velodrome if possible
Logo sober and not too flashy
Black and White
Italien writing appreciated
Vintage appearance preferred
Le coq sportif
Logo with animals (lacoste ...)