Logo creation - Logo design - business creative center

Creative brief

Image Profile

Project manager

Alexandre

Project type
LOGO MULTI
Date
Project launch date

27 Sep 2013 02:58

Participation date

27 Sep 2013 02:58

Voting date

5 Oct 2013 02:58

PROJECT BACKGROUND

Hello,
We are asking for the creation of the logo The Baobab Shelter, a business center oriented creative industry.
We have brainstormed about the shape of our logo. You can help us by improving the base of the reflection.

Keywords:
- Creativity, conviviality, fun, trendsetting with an institutional dose.
- Good creativity

In the first visual you produce, there must be only one visual which is the logo. No background images must be produced. Apart from these limitations you are free to do whatever you want.

Project contact:
Richard
Contact@creads.us

Informations générales
LOGO NAME:

The Baobab Shelter

LOGO BASELINE:

Entrez curieux, sortez inspirés

LOGO MEANING:

We have already made a plan as a starting point for your creations (see attachment)
The picture represents a baobab tree with some subtle details.

The baobab is a tree which hosts colonies of monkeys and bats. We can say that it is very user friendly. Its appearance is very unique and immediately recognisable. The tree is also different in the terms of the grove in its leaves.

At the bottom of the tree there is a door. This represents Alice in wonderlands door in the novel by Lewis Carroll.
The word evokees a safe shelter. It also evokes a sense of protection and fulfillment.

SHORT CONTEST DESCRIPTION (2-3 LINES)

Hello,
We are asking for the creation of the logo The Baobab Shelter, a business center oriented creative industry.
We have brainstormed about the shape of our logo. You can help us by improving the base of the reflection.

Keywords:
- Creativity, conviviality, fun, trendsetting with an institutional dose.
- Good creativity

In the first visual you produce, there must be only one visual which is the logo. No background images must be produced. Apart from these limitations you are free to do whatever you want.

Project contact:
Richard
Contact@creads.us

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

The Baobab shelter is a business center oriented creative industry (agency, freelance webdesign, design, ...) It will host training sessions and workshops. Although it i is a concept-oriented intellectual organisation used to make capital gains, it may also apply to traditional industrial figures (steel, biomechanics, motor ...)

It will also house a cooperative host of independent co-workers. We are promoting an essentially need to be inspired by ideas instead: place of creativity and usability.

WHO DOES THE LOGO TARGET?

The baobab shelter is primarily a tool for our consulting company. We target companies and organizations interested in innovation. Interested but are unsure whether to take that step. It should reassure with the training programs that do not require immediate bond with a consultant.

Profile makers: SME managers, HR management and R & D.

WEBSITE:

Under construction but the home page (see insert) shows the tree and example of the real site

DO VISUAL-STYLE GUIDELINES EXIST?

Take this as a creative base scheme. The baobab is presented as an attachment.

Objectives
WHAT MESSAGE TO CONVEY?

- Creativity
- Usability
- Inspiring confidence
- Highlighting Infrastructure, resources are also made available.

WHICH TONE SHOULD BE USED ?

No luxury, bohemian side, casual, relaxed, fun but still represents results-oriented business / institutional

WHERE WILL THE LOGO BE USED?

Business card, flyers, brochures, websites.

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

See lay out.
We highly appreciate the following typing font: Franklin Gothic Hand Half OT (see attachment)
A resume or propose another typo in the same style.

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

None

OTHER RESTRICTIONS:

Not mixed with brown and orange: this will evoke African crafts.

GENERAL ADVICE:

The baobab is a form that is important to us. You have to to embellish, add a background, a frame, colors, be creative!