Logo creation - Consulting and projects management company

Creative brief

Image Profile

Chef de projet

Creads

Project type
LOGO MULTI
Date
Project launch date

12 Jan 2015 16:13

Participation date

14 Jan 2015 16:13

Voting date

21 Jan 2015 16:13

PROJECT BACKGROUND

Hello everyone,

We ask you today for the creation of a logo.

The advertiser is a project consultancy and management firm specializing in sales, marketing, web, e-commerce and e-marketing.

Their goal is to enable their customers to increase their performance and grow the market.

The shape of the logo should be modern, and contain a certain subtlety.

Expected colors are fawn colors: black, orange, white, gray, yellow.

A symbol would be much appreciated.

Good creativity !

The Team Projects Creads

Branding
NAME OF LOGO :

cat2lion

BASELINE :

Business Booster

NAME OF THE PARENT ORGANIZATION :

PROJECT REPRESENTED BY LOGO :

-The idea behind the name "cat2lion" is growth, intelligence, a form of aggression (« a firm hand in a velvet glove »), precision, speed/responsiveness, wisdom, serenity, confidence.

-cat2lion is a Consulting Company and Project Management Company specialized in: Sales, Marketing, Web, e-commerce and e-marketing services. The objective of this society is to act as "business booster" by giving strategic Council and practical advises to its local and international clients in order to enable them to carry out their projects from A to Z (at the top of advises, that includes if necessary project management).

-These projects can be: improve their image ("give the claw at your business"), improve their sales process, create a website, create an e-commerce site, give the Board in marketing digital, in short everything that will enable them to increase their activities.

-A key value of cat2lion is "pragmatic services »
The idea is the action and not the "blabla" that are unfortunately too often associated with the consultancy. competitors:-firms of consulting (PWc, Arthur Anderssen, Ernst Young, Deloitte, Boston Consulting Group) - Agency Web, Web Marketing - Manager of projects values to pumped: growth, Intelligence

TARGET AUDIENCE OF THE DESIGN :

-Men and women leaders (SME) business or executive positions in the sales/marketing/e-Commerce departments of multinationals.

-These people are generally sensitive to the success to the results, the image, they are people in search of efficacy, tangible results.

-Average age: 35-55 years

-SMEs and multinational international market (mainly)

COMPETITORS :

-Firms of consulting (PWc, Arthur Anderssen, Ernst Young, Deloitte, Boston Consulting Group)
-Web Agencies, Web Marketing
- Project Manager

VALUES TO CONVEY :

Growth, Intelligence, Image

LOGO WILL BE APPLIED ON TO :

All

Creative direction
LOGO TYPE DESIRED :
TYPOGRAPHIC LOGO
ALPHABET LOGO
PICTOGRAPHIC LOGO
ABSTRACT LOGO
EMBLEM LOGO
TYPOGRAPHIC RESTRICTIONS :

It has to be written like this : cat2lion

REQUIREMENTS AND RECOMMENDATIONS :

COLOR: You are free even though my initial idea was rather in the colors black, orange, white, grey, yellow I also like the idea that the logo would be available in different colours (e.g. Apple)

SHAPE : modernity and a certain subtlety number of colors: rather a few colors, harmony, but all ideas are welcome ideally on white background

3D effect: free ELEMENT graphics: Ideally, I would like to have a creative graphic element in addition to the text "cat2lion"

DETAILS WHICH ARE PROHIBITED :

None except humor

LOGOS THE CLIENT LIKES :

(see file 1)
Apple (of course)
Pampers
Nike
Unilever
Sébasten Kaufenstein (architecte)
Harisson & Associate (architecte)
ratehub.ca
themidgame
Illusion studio
Windows
Spotify
inspire (remodel, design, build)
tullamore estate

LOGOS THE CLIENT DOES NOT LIKE :

(see file 2)
MRC Consulting group (too complex)
river hill (no style, oldfashioned)
Jeniffer Reynolds (I don’t like the police, to thin letters)
Université catholique de Louvain (I do not like the design and the medallion)